Carlos Zaragoza
I merge bold creativity with strategic execution to transform brands and shift consumer mindsets.
Mexico City, MX
Full time
Hybrid
I am a creative leader with over 8 years of experience in dynamic creative roles. I have steered transformative campaigns in agencies, startups, and the...
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My Career Journey
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1/7
Freelance
Creative Director + Social Media & Strategy Lead
Feb 2024 - Present | 2y 3m
Mexico City, MX
As a freelance Creative Director and Social Media & Strategy Lead, I spearhead teams to craft innovative digital campaigns that drive brand growth across diverse B2B and B2C sectors, blending strategic...
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M+C Saatchi Chilanga
Associate Creative Director
Jun 2025 - Present | 11m
Mexico City, MX
At M+C Saatchi Chilanga, I led high-impact creative campaigns that transformed brand narratives and shifted consumer mindsets. I spearheaded integrated executions across ATL, BTL, digital, and experiential...
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Hey Banco
Digital Creative Director
Jan 2023 - Jan 2024 | 1y
I managed digital creative strategies at Hey Banco, developing innovative concepts and leveraging digital trends to elevate the brand’s online presence and drive engagement.
Ogilvy México
Content Strategy Lead
Jan 2022 - Jan 2023 | 1y
At Ogilvy México, I led content strategy initiatives that not only strengthened client brand narratives but also enhanced market positioning through compelling and collaborative storytelling.
Alterpraxis
Digital Creative Director
Jan 2021 - Jan 2022 | 1y
At Alterpraxis, I directed digital creative strategies with a focus on cohesive storytelling and strategic campaign execution, aligning creative vision seamlessly with business objectives.
Publicis México
Senior Content Manager
Jan 2019 - Jan 2021 | 2y
As a Senior Content Manager at Publicis México, I orchestrated content management strategies and creative initiatives to deliver consistent, impactful narratives in a highly competitive agency landsca...
El Deforma / SDP Noticias
Content Manager & Content Creator
Jan 2017 - Jan 2019 | 2y
I produced engaging content and managed creative storytelling at El Deforma / SDP Noticias, captivating audiences with my innovative approach and enhancing brand narratives in a dynamic media environm...
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Team collaboration
Creative freedom
Strategic thinking
Most proud of (3/3)
1st
Revamped Chinese auto brand campaigns, shifting perception in 9 months.
2nd
Achieved significant engagement boosts using ATL, BTL, and digital.
3rd
Enhanced brand value with a cohesive multi-channel storytelling approach.
My values
Creativity
Teamwork
Innovation
Education
Universidad Nacional Autónoma de México FES Acatlán
Graphic Design
Ongoing
Certifications & Qualifications
LADAWARDS 2025 Shortlist| Packaging CookieCad Pumpkin Spice Pack
LADAWARDS2025
Effie México 2023 Bronze | Food Philadelphia MX ‘P de Philadelphia’
Effie México2023
Effie México 2023 Shortlist| Data Driven Philadelphia MX ‘P de Philadelphia’
Effie México2023
Language(s) I speak
Spanish
Fluent
English
Fluent