Carlos Sanabria
Driving growth through strategic brand leadership in beauty and personal care.
Full time
Hybrid/Remote
Accomplished Senior Marketing Manager with over a decade of experience in full-funnel brand management for global consumer brands across LATAM. Demonstrated...
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My Career Journey
1/6
Philips
Sr. Marketing Manager — Beauty & Grooming
Oct 2025 - Apr 2026 | 6m
Mexico City, MX
Owned full-funnel brand strategy and annual brand plans, managed a $3M A&P budget, led SKU optimization and channelization for profitability improvement, developed integrated media and innovation strategies,...
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SharkNinja
Marketing Manager
Jun 2024 - May 2025 | 11m
Mexico City, MX
Executed regional brand strategy with 35% YoY revenue growth, managed a $3.5M A&P budget and multiple innovation projects, leveraged consumer insights for media mix optimization, and directed cross-functional...
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Reed Exhibitions
Marketing Manager
Feb 2021 - May 2024 | 3y 3m
Mexico City, MX
Led strategic brand plans for B2C properties, managed full budget and P&L, improved budget efficiency, built segmentation models to optimize acquisition and loyalty, and launched a digital platform driving...
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Unilever
Brand Building Supervisor — Personal Care
Mar 2018 - Mar 2020 | 2y
Mexico City, MX
Directed brand strategy for core beauty brands, managed $3M A&P budget, delivered innovation projects for margin and volume growth, partnered on product development, and supported P&L delivery via pipeline...
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Newell Brands
Assistant Brand Manager
Aug 2017 - Feb 2018 | 6m
Mexico City, MX
Launched 5 new SKUs across LATAM, conducted competitive analysis for shelf positioning, and supported channel strategy for retail accounts, achieving sell-through improvement.
Farmapiel
Marketing Intern
Jun 2015 - Mar 2016 | 9m
Mexico City, MX
Developed benchmark of dermocosmetic segment, identified main players, and analyzed product rotation by channel.
Collaboration
Leadership
Presentations
Results Focused
Most proud of (2/3)
1st
Led the end-to-end relaunch of St. Ives in Mexico, coordinating cross-functional teams and presenting milestones to senior leadership
2nd
Managed a $3M A&P budget, delivering innovation projects that drove margin and volume growth and supported P&L delivery
Career Highlights
1/1
Brand Building Supervisor, Personal Care — Unilever (2018–2020)
Relaunched St. Ives in Mexico, grew margin & volume
Mexico City, MX,
In 2018–2020 I led the end-to-end relaunch of St. Ives in Mexico, directing brand strategy while...
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