Carlos Daniel Castillo
Driving growth through integrated digital and marketing strategies.
Mexico City, MX
Full time
Hybrid
Marketing and Strategy leader with over 10 years of experience delivering brand, positioning, growth and integrated marketing strategies for global brands...
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My Career Journey
1/4
LIBERU
Group Account & Strategic Director | Influencer Marketing
Dec 2025 - Present | 10m
Ciudad de México, MX
Led Influencer Marketing and Content Marketing strategies, translating business objectives into strategic content and creative plans. Integrated Data and Performance Marketing, coordinated cross-functional...
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LLYC
Group Account Director
Feb 2023 - Apr 2025 | 2y 2m
Ciudad de México, MX
Led integrated marketing and growth strategies for multi-industry brand portfolio. Designed digital and performance marketing strategies, oversaw cross-functional teams and agency coordination. Achieved...
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FCB
Group Account Director
Feb 2022 - Feb 2023 | 1y
Ciudad de México, MX
Directed integrated strategy and operations for BMW, MINI and BMW Motorrad across Mexico and LATAM, coordinating a team of 40. Managed digital ecosystems, led strategy and execution of campaigns, and identified...
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GANEM
Account Director
Jan 2019 - Feb 2022 | 3y 1m
Ciudad de México, MX
Led positioning and growth strategies, integrating digital and content marketing with ATL and BTL campaigns. Managed creative strategy, cross-functional teams, and client relationships. Specialized in...
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Enthusiasm
Collaboration
Motivational Skills
Ability To Meet Deadlines
Organizational Skills
Prioritization
Planning
Accountability
Progress Reporting
Most proud of (2/3)
1st
Directed integrated strategy and ops for BMW, MINI & Motorrad across Mexico and LATAM, leading 40 people to +15% YoY sales and +2% engagement.
2nd
Led marketing and growth for a multi-brand portfolio, delivering +3.1x YoY room nights, +179% SEO ROI, +41% Paid orders and +30% sales.
Career Highlights
1/1
Influencer marketing strategist — content pillars, creators & KPIs
Built influencer strategy that won client approval
Mexico City, MX,
In a client engagement I developed an influencer marketing strategy that defined content pillars,...
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My values
Communication
Collaboration
Leadership
Continuous Learning
Accountability
Certifications & Qualifications
EFFIE 2021
2021
Language(s) I speak
Spanish
Fluent
English
Intermediate