Carlos Alberto Sánchez Castillo
Driving commercial growth with creative strategy and expert brand management.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Marketing professional with 10+ years of experience in global brand management and commercial strategy. Led commercial growth and campaign execution at...
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My Career Journey
1/5
PUMA MÉXICO
Marketing Sportstyle Specialist
May 2025 - Jun 2026 | 1y 1m
Mexico City, MX
Guided team workflow and agency alignment to execute 360° campaigns, led commercial growth initiatives resulting in an 88% net sales increase in basketball category, pitched strategies to directors and...
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PUMA MÉXICO
Marketing Commercial Analyst
Nov 2023 - Apr 2025 | 1y 5m
Mexico City, MX
Tracked and evaluated KPIs, converting sales and budget data into strategic insights for directors. Managed ambassador relationships, led contract oversight, and maximized brand visibility. Directed agencies...
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PUMA MÉXICO
Marketing Creative Services Analyst
Aug 2019 - Nov 2023 | 4y 3m
Mexico City, MX
Directed creative strategy and asset production for retail and digital campaigns. Produced high-performing video assets aligned with social teams. Led briefings with agencies and production houses to ensure...
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COMUNITECNIA
Video Producer
Sep 2016 - Jul 2019 | 2y 10m
Mexico City, MX
Directed, filmed, and edited promotional video campaigns for a varied client base while managing social media execution.
SOLUCIONES LOGÍSTICAS INNDIGO
Marketing Analyst
Dec 2015 - Jul 2016 | 7m
Mexico City, MX
Managed digital marketing campaigns and social media, fostering international business development with partners in China.
Communications
Leadership
Decision Making
Collaboration
Most proud of (2/3)
1st
Led cross-functional team and agency alignment to deliver 360° Sportstyle campaigns, streamlining workflow and execution
2nd
Drove commercial initiatives that generated an 88% net sales increase in PUMA's basketball category
Career Highlights
1/2
Marketing Sportstyle Specialist, PUMA México (May 2025–Jun 2026)
Drove 88% growth in PUMA México basketball sales
Mexico City, MX,
As Marketing Sportstyle Specialist at PUMA México (May 2025–Jun 2026) I led commercial growth...
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Led team and agency alignment for 360° campaigns at PUMA México
Built an empathetic, agile marketing team to scale campaigns
Mexico City,
As Marketing Sportstyle Specialist I prioritized empathetic leadership, clear communication,...
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My values
Results-Oriented
Communication
Leadership
Education
Universidad del Valle de México
Interactive Technology Engineering
2014
Universidad Europea de Madrid
Interactive Technology Engineering (Study abroad)
2013
Certifications & Qualifications
Certificate in Business Management
Tecnológico de Monterrey2027
Diploma in Post-production and color correction
SAE Institute2019
Diploma in Digital Marketing
MKT3602016
Language(s) I speak
Spanish
Fluent
English
Fluent
Russian
Intermediate