Carlos Alanis Duarte
(he/him)
Building profitable growth and market leadership in construction materials across the Americas.
Naucalpan de Juárez, MX
Full time
Hybrid
Senior executive with 20+ years in construction materials and finishes, successfully founding and scaling profitable business units across Mexico, LATAM,...
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My Career Journey
1/4
CESANTONI
Head of New Business & Categories
Jun 2025 - May 2026 | 11m
Founded and led a new division focused on launching growth platforms beyond the core business. Directed go-to-market and commercial deployment of new categories, generating +MXN 20M in incremental sales,...
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GRUPO LAMOSA
Head of Marketing & Product Strategy – Imports BU
Sep 2021 - Feb 2025 | 3y 5m
Designed and led global portfolio strategy, executed go-to-market for LATAM and U.S., managed imported portfolio P&L by country. Founded International Business Unit, achieved 106% of sales budget and grew...
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GRUPO LAMOSA
Brand Group Manager (Porcelanite)
Sep 2008 - Sep 2021 | 13y
+5pts market share through portfolio and channel strategy, secured 17% of sales via new high-margin products. Led 360° campaigns consolidating brand positioning, directed brand identity redesign, and managed...
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HENKEL MEXICANA
Senior Brand Manager, LATAM North (Fester)
Jul 2004 - Aug 2008 | 4y 1m
Developed long-term brand strategy and portfolio P&L for LATAM North. Built 40% market share for Fester in Mexico, introduced new adapted categories, exceeded launch targets for waterproof paints, and...
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Results Focused
Influencing Skills
Analytical Thinking
Accountability
Change Agility
Decision Making
Collaboration
Most proud of (2/3)
1st
Built Fester to 40% market share in Mexico as Senior Brand Manager at HENKEL MEXICANA.
2nd
Founded and led CESANTONI's new business division, piloting phased investment to win MXN 20M and a premium rebrand.
Career Highlights
1/2
Founder & Head, New Business — CESANTONI
Founded CESANTONI new-business division — MXN 20M in sales
México,
At CESANTONI I founded and led a new business division, launching a premium rebrand and piloting...
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Pricing & P&L lead — CESANTONI
Replaced ad-hoc discounts with tiered pricing to protect margins
México, 2025
At CESANTONI I led a pricing restructure to eliminate inconsistent discounting by designing and...
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