Camila Gonzalez Rubio
Brand marketing leader driving growth via integrated campaigns and strategy.
Mexico City, MX
Full time
Hybrid/On-site
Brand marketing leader with 9 years' experience building and scaling brands in retail, digital, and omnichannel spaces. Successfully led brand positioning...
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My Career Journey
1/7
Clivi Health
Sr. Brand Marketing Manager (Healthtech)
Aug 2025 - Present | 11m
Mexico City, MX
Strengthened brand positioning and trust in a regulated category, reaching 30% brand awareness. Diversified acquisition channels, lowering CAC and CPL. Led brand initiatives to improve top-of-funnel demand...
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Kavak
Brand Manager
Sep 2024 - Aug 2025 | 11m
Led campaign ideation, retail marketing, and integrated brand campaigns across TV, digital, and social. Managed a USD 6M brand budget, prioritizing decisions based on impact. Analyzed brand health and...
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Kavak
Growth Lead
Mar 2024 - Sep 2024 | 6m
Improved CAC, led a team of 3 and cross-functional partners to drive acquisition and retention. Segmented 4M users to boost engagement by 20% and optimized $5M paid media spend. Reduced CAC by 14% and...
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Mora Mora
Senior Marketing Lead Retail & Restaurant
Apr 2023 - Mar 2024 | 11m
Reported to the CEO, led branding, launches, and partnerships. Developed collaborations to increase social engagement by over 60%. Executed activations aligning with brand strategy, led positioning with...
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Morgana - Mortgages Startup
Growth & Marketing Lead
Apr 2021 - Apr 2023 | 2y
Launched brand’s go-to-market strategy, supporting rapid growth. Secured 40+ media appearances for awareness. Led paid media acquisition, improved visibility 25% via SEO/SEM, and managed brand governa...
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L'Oréal
Marketing Coordinator
Apr 2018 - Apr 2021 | 3y
Led brand and product launches across retail and digital, managed brand calendar, launches, and P&L. Ensured consistency across touchpoints, collaborated with sales and retail partners, and contributed...
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L'Oréal
Marketing Intern
Aug 2016 - Apr 2018 | 1y 8m
Leadership
Budgeting
Results Focused
Analytical Skills
Goal-Oriented
Strategic Thinking
Collaboration
Most proud of (2/3)
1st
Strengthened Clivi Health's brand positioning in a regulated category, achieving 30% brand awareness.
2nd
Launched Morgana's go-to-market, secured 40+ media placements and boosted visibility 25% via SEO/SEM.
Career Highlights
1/2
Cross-functional brand-growth campaigns — Kavak
Balanced brand integrity with growth
Mexico City, MX,
At Kavak I managed the constant tension between preserving our brand identity and driving growth....
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Brand strategy — Clivi
Built brand through education to drive conversion
Mexico City, MX,
At Clivi I reframed brand work from awareness-first to education-first, prioritizing trust before...
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