Built and launched APS's first integrated marketing and demand generation engine, transforming manual processes into CRM-driven workflows. Designed performance marketing campaigns via agency partnerships,...

Graduated from the internal High-Potential Young Professionals Program and led corporate communications for North America. Rebuilt and led the communications function across Mexico, USA, and Canada. Developed...

Designed GMP, FDA, and EMA compliant pharmaceutical packaging, improved time-to-market via SAP SLCI integration, and produced digital and print materials supporting LATAM and EU campaign consistency and...

Co-led the high-impact 'Think Before You Drive' campaign achieving highest organic reach in LATAM, enhanced internal communications, corporate culture, employee engagement, and earned media visibility...