Bruno Molina
Driving growth for fintech and B2B SaaS with data-driven marketing strategies.
Mexico City
Full time
On-site/Hybrid/Remote
Growth and GTM marketing leader with over 10 years of experience across FinTech, B2B SaaS, and enterprise technology. Highly skilled at connecting marketing...
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My Career Journey
1/9
NovaCard Digital Finance International
Partnerships & Organic Acquisition
Jan 2026 - Present | 8m
Lead organic acquisition and partner-led growth across ASO, strategic partnerships, affiliate marketing, and community-led channels. Drive App Store and Google Play ASO with cross-channel experimentation....
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IOS Offices
Community Host
- Present | N/A
EstiloDF
PR Assistant
- Present | N/A
Vivus México Digital Finance International
Marketing Manager
Jan 2025 - Jan 2026 | 1y
Owned the marketing function for Vivus México, managing acquisition, performance, lifecycle, retention, and affiliates. Managed EUR 100K/month ad spend with ~8x ROI and +35% sales growth through funnel...
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Grupo UPAX
PMO New Business
Jan 2025 - Dec 2025 | 11m
Built a MXN 20M enterprise pipeline through outbound prospecting and closed major enterprise accounts. Led opportunities from outreach to negotiation.
INFOTEC ICT Center
Marketing & Communications Manager
Jan 2020 - Jan 2025 | 5y
Led B2B marketing and GTM for enterprise technology, supporting ~USD 58M pipeline. Formed strategic partnerships with major tech firms and led the AI 1000 initiative, certifying 1,000 AI specialists and...
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Gloria AI Webtronic Labs / Gloria AI
Digital Marketing Specialist
Jan 2024 - Dec 2024 | 11m
Developed demand generation and SEO strategy for a B2B SaaS AI platform, driving organic acquisition via high-intent searches.
FiscoClic
Inbound Marketing
Jan 2021 - Jan 2022 | 1y
Generated over 100K organic visits through SEO; achieved Top 3 Google rankings for 25+ keywords to drive B2B leads.
Runa | HR Tech SaaS
Digital Marketing
Jan 2019 - Jan 2020 | 1y
Supported inbound acquisition, SEO, and lead generation in a B2B SaaS environment; gained experience with Marketo.
Collaboration
Coordinating
Analytical Thinking
Action Oriented
Strategic Thinking
Prioritization
Systems Thinking
Results Focused
Learning Agility
Most proud of (2/3)
1st
Led acquisition and funnel optimization at Vivus México, boosting sales 35% and delivering 10x ROI.
2nd
Shifted growth to systems thinking at Vivus México, redesigning customer-journey economics and scaling lifecycle marketing.
Career Highlights
1/2
Marketing Manager, Vivus México — acquisition, funnel & lifecycle
Drove 35% sales growth and 10x ROI at Vivus México
Mexico City, MX, 2025
In my role as Marketing Manager at Vivus México I shifted to systems thinking for growth, diagnosing...
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NovaCard — integrated teams to operationalize customer feedback
Turned community complaints into strategic growth insights
mexico city, 2026
At NovaCard I connected customer support, product and community teams to structure complaint...
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My values
Customer-Centricity
Collaboration
Initiative
Continuous Learning
Results-Oriented
Education
Universidad La Salle
Marketing
Ongoing
Language(s) I speak
Spanish
Fluent
English
Intermediate