Brayan Trejo González
Connecting brands and audiences through creative cultural copy for the Mexican market.
Mexico City, MX
Full time
Remote
Cultural Copywriter and specialist in transcreation with a degree in Hispanic Language and Literature. Extensive experience in cultural adaptation, creative...
Show more
My Career Journey
company_logo
company_logo
company_logo
1/4
Especialista en Copywriting, Narrativa y Marketing
Jan 2024 - Present | 2y 7m
Focused on persuasive writing, brand tone adaptation, and fast formats. Specialized in transcreation and cultural adaptation of global campaigns for the Mexican market, utilizing local idioms, humor, and...
Show more
INE
Capturista de Datos
Jan 2024 - Jun 2024 | 5m
Handled operational processes with urgency, regulatory compliance, and precision. Demonstrated detail orientation and transferable skills for compliant copy within the entertainment betting industry.
CEBA
Profesor de Idiomas (Liderazgo de Comunicación)
Jan 2023 - Jan 2024 | 1y
Led bidirectional English-Spanish linguistic adaptation. Analyzed and translated complex texts, preserving intent, rhythm, and meaning without literal translations.
GCM
Redactor y Optimizador de Contenidos
Jan 2022 - Jan 2023 | 1y
Specialized in niche writing, trend analysis, and speed. Researched and wrote high-impact content for mass consumer and digital entertainment niches. Monitored digital conversations and SEO keywords for...
Show more
Cultural Sensitivity
Ability To Meet Deadlines
Adaptability
Collaboration
Creative Thinking
Persuasive Communication
Accountability
Results Focused
Detail Oriented
Most proud of (2/3)
1st
Transcreated a formal campaign headline into local football and street slang, driving a spike in interactions (laughing emojis).
2nd
Proposed and implemented locally-idiomatic slogan alternatives, preventing a problematic Mexican double-meaning and ensuring on-time launch.
Career Highlights
1/1
highlight_image
International product launch localization — Mexico
Protected brand reputation during Mexico launch
Mexico City, MX, 2026
In a global product launch I identified that the campaign slogan carried a problematic double...
Show more
My values
Authenticity
Collaboration
Quality
Customer-Centricity
Results-Oriented
Education
Universidad Autónoma del Estado de México
Lengua y Literatura Hispánicas
2023
Certifications & Qualifications
Storytelling en Marketing Digital
2026
Escritura Efectiva y Persuasiva
2026
Language(s) I speak
Spanish
Fluent
English
Intermediate