Connecting brands and audiences through creative cultural copy for the Mexican market.
Mexico City, MX
Full time
Remote
Cultural Copywriter and specialist in transcreation with a degree in Hispanic Language and Literature. Extensive experience in cultural adaptation, creative...
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My Career Journey
1/4
Especialista en Copywriting, Narrativa y Marketing
Jan 2024 - Present | 2y 7m
Focused on persuasive writing, brand tone adaptation, and fast formats. Specialized in transcreation and cultural adaptation of global campaigns for the Mexican market, utilizing local idioms, humor, and...
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INE
Capturista de Datos
Jan 2024 - Jun 2024 | 5m
Handled operational processes with urgency, regulatory compliance, and precision. Demonstrated detail orientation and transferable skills for compliant copy within the entertainment betting industry.
CEBA
Profesor de Idiomas (Liderazgo de Comunicación)
Jan 2023 - Jan 2024 | 1y
Led bidirectional English-Spanish linguistic adaptation. Analyzed and translated complex texts, preserving intent, rhythm, and meaning without literal translations.
GCM
Redactor y Optimizador de Contenidos
Jan 2022 - Jan 2023 | 1y
Specialized in niche writing, trend analysis, and speed. Researched and wrote high-impact content for mass consumer and digital entertainment niches. Monitored digital conversations and SEO keywords for...
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Cultural Sensitivity
Ability To Meet Deadlines
Adaptability
Collaboration
Creative Thinking
Persuasive Communication
Accountability
Results Focused
Detail Oriented
Most proud of (2/3)
1st
Transcreated a formal campaign headline into local football and street slang, driving a spike in interactions (laughing emojis).
2nd
Proposed and implemented locally-idiomatic slogan alternatives, preventing a problematic Mexican double-meaning and ensuring on-time launch.
Career Highlights
1/1
International product launch localization — Mexico
Protected brand reputation during Mexico launch
Mexico City, MX, 2026
In a global product launch I identified that the campaign slogan carried a problematic double...