Built marketing departments and GTM strategies for SMB and mid-market companies. Delivered marketing audits and action plans, identified inefficiencies totaling ₽12M. Managed stakeholder relationships...

Owned marketing strategy and P&L for a fintech platform. Built CJM, conducted research, validated GTM hypotheses, and led go-to-market for solutions targeting HNWI, banks, vendors, and financial institutions....

Owned end-to-end marketing strategy and P&L. Built analytics, lifecycle marketing, and retention system. Influenced ~₽1B GMV through marketing funnels. Delivered +96% MAU growth and +45% average session...

Led GTM and demand generation for a B2B AI SaaS platform. Drove +350% website traffic growth via SEO and performance marketing. Supported expansion into Scandinavian and UK markets. Coordinated acquisition...

Led funnel architecture and launch management for high-intensity launch cycles. Managed budgets up to $600k per launch with forecasting and KPI ownership. Ran A/B testing, growth experiments, cohort analysis,...

Led multi-client portfolios across FMCG, real estate, media, and education projects. Owned go-to-market strategy and marketing execution for Doulton (UK). Managed marketing execution for PSK residential...

Owned digital acquisition, conversion optimization, and lifecycle marketing. Awards achieved during tenure: Best Escape Game in the USA (2019), Best Venue (2018).

Managed digital marketing operations and coordinated initiatives across multiple projects.

Managed SEO and SMM for 5–7 client projects simultaneously. Achieved 400%+ organic traffic growth within 6 months across multiple projects. Top SEO performance in HoReCa and leisure/hospitality niches...