Bianca Ribeiro
Designing intuitive, scalable digital products that drive engagement and business goals.
Dublin, IE
Full time/Part time/Project based
Hybrid/Remote
Product Designer with 7+ years' experience leading digital products in fintech, SaaS, and e-commerce sectors. Expert in simplifying complex systems, increasing...
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My Career Journey
1/5
PTSB
UX Research and Product Designer
Sep 2024 - Nov 2025 | 1y 2m
Dublin, IE
Led digital banking design for web and mobile with a focus on usability, accessibility, and regulatory compliance. Defined WCAG accessibility standards and embedded inclusive practices. Enhanced CMS platform...
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Inflight Dublin
Product Designer
Jun 2022 - Jul 2024 | 2y 1m
Dublin, IE
Led the design and delivery of a subscription-based inflight product, rapidly launching MVP and generating recurring revenue. Introduced AI tools, improved team efficiency, and designed experiences for...
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Home Store and More
UX & Digital Designer Lead
Oct 2018 - Mar 2022 | 3y 5m
Dublin, IE
Promoted to Design Lead within 4 months, led UX strategy for a large e-commerce platform, and managed a team of 5 designers. Drove a 15% increase in online sales by redesigning user flows, informed design...
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Brandwell
Creative Designer
Mar 2018 - Dec 2018 | 9m
Dublin, IE
Delivered digital design solutions for web and advertising, driving engagement through concept and interactive design aligned with brand strategies.
24Option
UX Research Designer
Apr 2017 - Jun 2017 | 2m
Dublin, IE
Conducted user and market research for a financial trading platform's international expansion to Latin America, providing insights to guide strategic product decisions.
Decision Making
Project Design
Analytical Thinking
Communications
Complex Problem Solving
Detail Oriented
Research
Business Acumen
Collaboration
Leadership
Most proud of (2/3)
1st
Led UX research and redesign of a CMS-driven digital banking platform, cutting page load times 30% and improving workflows and accessibility.
2nd
Redesigned user flows and led a 5-person design team at an e-commerce platform, driving a 15% increase in sales.
Career Highlights
1/2
Lead UX & Digital Designer — CMS-driven digital banking platform
Cut digital banking page loads 30% while improving accessibility
Dublin, IE,
As Lead UX & Digital Designer on a CMS-driven digital banking platform, I led end-to-end UX research...
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UX & Digital Design Lead — e‑commerce platform
Redesigned e‑commerce flows to lift sales 15%
Ireland,
As UX & Digital Design Lead at an e‑commerce platform, I led a team of five designers to redesign...
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Fun fact about me
Love dogs, art, travel and beach days
My values
Communication
Leadership
Results-Oriented
Customer-Centricity
Collaboration
Education
UCD University College Dublin
Certificate of UX Design and AI Design
2026
IBAT
Diploma in Web Design
2017
University Centre of Estácio de Sá
MBA in Business Marketing Research
2015
State University of Minas Gerais
Bachelor’s Degree in Product Design and Graphic Design
2012
Certifications & Qualifications
Design Award - Sabia Project Shell Eco Marathon California
2009
Language(s) I speak
English
Fluent
Portuguese
Fluent
Spanish
Intermediate