Led 360° marketing strategies, national campaigns, and retail activations for major clients, managing an 8-person marketing team. Delivered a 66.6% ATV increase for Moyo Frozen Yogurt and managed licensed...

Spearheaded strategy and commercial performance for global consumer brands, managing a 3-person team. Achieved 27% YoY sales growth through digital campaigns and multi-channel expansion (E-Commerce, DTC,...

Directed brand positioning and creative strategies for SaaS, retail, and influencer brands, leading a 5-person team. Increased digital traffic by 21%, audience engagement by 40%, and lead generation by...

Negotiated supplier contracts and managed logistics for live events and venue operations.

Directed marketing for four international brands; delivered 23% sales growth through integrated campaigns. Managed MXN $200,000 marketing budget, created KPI frameworks, and led cross-functional teams...

Managed retail operations, vendor relationships, inventory, and promotions for an e-commerce and retail business.

Developed trade marketing materials and POS displays for FMCG and beauty brands. Executed PR and performance campaigns for hospitality and entertainment clients nationally.

Co-founded a natural goods venture, leading branding, packaging, and retail distribution for raw honey products.