Ben Resnick
Driving product, marketing, and sales alignment for impactful B2B tech growth.
Israel
Full time
On-site/Hybrid/Remote
Experienced Product Marketing & Marketing Manager with over 8 years in positioning, go-to-market strategy, and revenue growth for complex B2B technology...
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My Career Journey
1/3
EFI
Product Marketing Manager
Jan 2022 - Present | 4y 4m
Head of Marketing for EFI’s R2R product division, leading a team of four, overseeing all marketing activities, including go-to-market strategy, positioning, demand generation, and sales enablement. Owned...
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Whitebox
Marketing Lead
Jan 2025 - Present | 1y 4m
As part of MBA at Reichman University, leads marketing function end-to-end, including GTM strategy, messaging, social media, demand generation, brand, content, and sales enablement. Works cross-functionally...
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Airobotics
Product Operations Manager
Jan 2017 - Jan 2021 | 4y
Led operational execution across customer sites to ensure product availability and customer experience. Managed regional teams and collaborated with Product, R&D, Sales, and Business Development on solution...
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Leadership
Team Management
Innovation
Quality Driven
Most proud of (2/3)
1st
Led EFI’s R2R marketing and a 4-person team; launched product GTM and positioning that drove a 53% YoY sales increase.
2nd
Led product operations at Airobotics to improve availability and customer experience, contributing to a 42% sales increase.
Career Highlights
1/2
Head of Marketing, EFI R2R product division — led GTM, demand gen & enablement
Achieved 53% YoY sales growth for R2R product
Israel, 2022
As Head of Marketing for EFI’s R2R product division, I led a team of four to own go-to-market...
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Developed and implemented a sales AI used across the global sales team
Built and deployed AI sales tool adopted globally
Israel, 2026
I led the development and rollout of an AI sales tool I built, creating a clear implementation...
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