Ben Aspis
Driving data-driven growth and acquisition through full-funnel marketing leadership.
Givatayim, IL
Full time/Project based
On-site/Hybrid/Remote
Performance marketing and growth leader with 10+ years of experience across acquisition, CRO, and demand generation in both startup and agency settings....
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My Career Journey
1/5
CalmiGo Neurotech
Head of Performance Marketing
Jan 2023 - Present | 3y 4m
Led full-funnel acquisition and growth across Google, Meta, TikTok and Microsoft Ads, improving ROAS by over 30% on $2.5–5.5M annual budgets and shifting optimization toward LTV/CAC. Directed creative...
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CalmiGo Neurotech
CRO Lead
Jan 2022 - Jan 2023 | 1y
Drove conversion rate optimization (CRO) initiatives, improving funnel CVR by ~20% through experimentation, UX enhancements, and value proposition refinement. Owned A/B testing strategy and collaborated...
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Publicis Media Israel
Organic Growth & Analytics Manager
Jan 2019 - Jan 2022 | 3y
Led the organic growth and analytics unit for major clients, managing strategy, performance reviews, and ongoing communication. Guided a team of SEO and analytics specialists, integrated CRO and analytics...
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Publicis Media Israel
SEO Lead
Jan 2017 - Jan 2019 | 2y
Built the agency’s SEO operation, including technical infrastructure, content workflows, and performance measurement. Led client strategy, execution, reporting, and served as principal contact for key...
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Mangosteen Media
SEO Specialist
Jan 2014 - Jan 2016 | 2y
Managed end-to-end SEO strategy for bingo, casino and slots brands; oversaw outreach, content optimization, and link-building. Led a remote team to maintain standards and improve organic visibility in...
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