Beatriz Mancebo
Brand leader connecting strategy, origins, and execution for powerful narratives.
Mexico City, MX
Full time
Hybrid/On-site/Remote
Strategic brand and marketing leader with over 15 years’ experience across fintech, consumer brands, and telecom. Successfully led creative, branding,...
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My Career Journey
1/4
FinTech Mexico Association
Communications & Marketing Director
Aug 2024 - Jul 2025 | 11m
Directed national brand positioning and growth strategy, executed integrated marketing for flagship events and partner programs, managed media relations and digital presence, increased community and report...
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JAFRA Cosmetics International
Creative Senior Group Manager
Aug 2023 - Jan 2025 | 1y 5m
Led brand identity, creative strategy and communication for frequent product launches; managed creative and production teams; reduced creative spend by 27% while maintaining output; delivered 1,000+ content...
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izzi Telecommunications
Brand & Creative Services Manager
Jan 2015 - Jul 2023 | 8y 6m
Directed creative strategy and 360° campaigns during a high-growth period, led multidisciplinary teams, guided co-branded initiatives, improved production workflows, and supported brand transformation...
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GRUPO ACIR
Advertising Production Coordinator
Dec 2005 - Jan 2013 | 7y 1m
Coordinated client advertisement campaigns and led creative and voice over teams.
Teamwork
Team Leadership
Adaptability
Organizational Skills
Collaboration
Procedure Development
Change Agility
Most proud of (2/3)
1st
Reduced creative spend by 27% while delivering 1,000+ assets/year and leading a major product rebrand.
2nd
Directed national brand positioning, grew our LinkedIn 11%, launched TikTok, and drove 1M+ campaign reach with 3,000+ attendees.
Career Highlights
1/2
Launch lead, Jafra Cosmetics
Launched Gii — Jafra’s first AI-assisted fragrance
Northamerica,
At Jafra Cosmetics I led the launch of Gii, the brand’s first fragrance developed with an AI-generated...
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Leadership role, Jafra Cosmetics (transition from izzi)
Built a new team and processes after moving industries
North america,
When I moved from izzi to Jafra Cosmetics I stepped into a leadership role in a completely new...
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Education
Universidad Latinoamericana
Communication & Public Relations
Ongoing
Universidad Internacional de La Rioja (UNIR)
Digital Marketing & eCommerce
Ongoing
Universidad Panamericana
Specialization in International Marketing
Ongoing
University of California, Los Angeles (UCLA)
Public Communication Program
Ongoing
Certifications & Qualifications
Creative Strategist
2026
Project Management Fundamentals
2026
Generative AI
Zalo2026
Orgullo JAFRA Award
JAFRA Cosmetics2023
Excellence Award
izzi Telecommunications2022
Language(s) I speak
Spanish
Fluent
English
Fluent
French
Intermediate
Korean
Beginner