Bareerah Iftikhar
Crafting impactful, scalable experiences through UX, research, and design systems.
Full time
Remote/Hybrid
Experienced Senior Product Designer with over 6 years in fintech, SaaS, and real estate. Led end-to-end design at firms like Qashio, WalletWise, Dubizzle...
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My Career Journey
1/4
Qashio
User Experience Designer
Sep 2024 - Present | 1y 9m
Led massive app revamps, collaborating with product teams, developed a design system, reduced KYB onboarding from 50 to 15 minutes, raised user activation by 22%, enabled 5x faster finance team processing,...
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WalletWise
Senior Product Designer
Mar 2023 - Aug 2024 | 1y 5m
Drove the design of a major expense app from concept to prototype, ran workshops and interviews, redefined personas, reduced user journey steps by 40%, and achieved 80% positive usability testing resu...
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Dubizzle Labs
Product Designer
May 2021 - Mar 2023 | 1y 10m
Redesigned a whiteboard platform for real estate agencies, led the design of Dubizzle Jobs for recruiters, improved BayutPro's app UI and introduced research-led design system integrations.
Systems Limited
User Experience Designer
Jul 2019 - May 2021 | 1y 10m
Transformed JazzCash wallet, boosting bulk payment adoption by 20% and improving transaction flows, developed new investment platforms, and designed CRM improving efficiency for MattressFirm’s 24,000-stores...
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Collaboration
Discussion Facilitation
Most proud of (2/3)
1st
Transformed JazzCash wallet at Systems Limited, boosting bulk-payment adoption 20% and streamlining transaction flows
2nd
Designed an intuitive JazzCash flow that let uneducated users complete transactions smoothly
Career Highlights
1/1
User Experience Designer, Systems Limited (2019–2021)
Boosted JazzCash bulk payments adoption 20%
UAE, 2026
In 2019 as a User Experience Designer at Systems Limited I led the redesign of the JazzCash wallet's...
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