Aziza Faryal
Driving growth and compliance in Web3 and fintech through strategic marketing and operations.
Dubai, AE
Full time
Hybrid
Strategic Marketing & Web3 Product Operations leader with over 12 years of experience building brands, scaling user growth, and supporting early-stage...
Show more
My Career Journey
1/4
INNOVATION FACTORY ROYAL INVESTMENT GROUP LLC | XCHANGEON
Web3 Product & Operations Manager — Crypto Exchange & P2P Platform
Jan 2024 - Present | 2y 4m
Dubai, AE
Contributed to planning and setup of P2P trading modules, user flows, wallet journeys, and transaction processes. Coordinated between product, compliance, and tech teams during exchange build-out and testing....
Show more
INNOVATION FACTORY ROYAL INVESTMENT GROUP LLC
Senior Projects Manager
Jan 2023 - Jan 2024 | 1y
Dubai, AE
Supported development and operational readiness of CryptoCash debit card program, including KYC/KYB onboarding, card issuance logic, and transaction monitoring. Coordinated with partners on card issuance...
Show more
ISHTIAQ RANA COMPANY
Senior Marketing Manager
Jan 2015 - Jan 2021 | 6y
Dubai, AE
Spearheaded social media strategy increasing engagement by 200% and website traffic by 30%. Assisted clients in legal and regulatory requirements for company formation. Conducted market research and feasibility...
Show more
ASIL & COMPANY CHARTERED ACCOUNTANTS
Marketing Executive
Jan 2014 - Jan 2015 | 1y
Dubai, AE
Oversaw website updates, increasing monthly traffic by over 50%. Conducted presentations with clients and stakeholders. Managed content and communication for website and social media. Established content...
Show more
Complex Problem Solving
Project Design
Most proud of (1/3)
1st
Played a key role in identifying regulatory and operational risks early,enabling mitigation strategy
Fun fact about me
I’m unusually comfortable with complex rules and ambiguity, which is probably why I ended up enjoying compliance and governance roles.
My values
Authenticity
Communication
Dedication
Education
Bahria University Karachi
Master’s in Business Administration (MBA), Marketing
Ongoing
Karachi University
Bachelors in Commerce
Ongoing
Certifications & Qualifications
SkillUp Embark Program Certification
SkillUp2026
Digital Marketing and E-commerce Certification
Google – Ministry of Economy UAE2026
Advertising with Meta
Coursera-Google2026
Project Management Certification
Meta2026
Google Certified Educator Level 1-2
Google2026
Digital Assets and Blockchain Industry
Binance Academy2026
Lean Six Sigma White Belt Certification
MF Treinamentos2026
Language(s) I speak
English
Fluent
Urdu
Fluent