Moroccan brand designer and visual artist based in Casablanca with over 5 years of experience. Holds degrees from the National Institute of Fine Arts in Tetouan. Specialized in developing comprehensive brand identities and visual systems for startups, NGOs, and established businesses. Experienced in leading end-to-end design projects, collaborating with cross-functional teams, and delivering creative direction across industries including sports, hospitality, and culture. Passionate about combining clarity, expressiveness, and strategy to empower brands to communicate effectively at every touchpoint. Driven by a commitment to refined, systematic design that supports both creative expression and business goals.

Completed branding projects for clients across 15+ countries, startups, NGOs, and established businesses in sports, hospitality, and culture. Delivered logo and identity packages, large-scale illustration series, and campaign visuals for apps, events, and brand activations.

Freelance Brand Designer

Owned end-to-end visual identity for early-stage startups, from logo systems and color architecture to typography hierarchies and full brand guidelines. Worked directly with product and engineering teams to embed brand strategy into digital experiences, and built scalable marketing design systems that allowed campaigns to run without breaking consistency.

Brand Designer

Designed complete brand identities for digital-first startups, covering logo, typeface, color system, and application guidelines. Produced campaign-ready collateral across social, presentation, and print formats, and partnered with development teams to ensure brand specifications translated cleanly into UI/UX implementations.