Results-driven marketing professional with expertise in campaign execution, offer management, and stakeholder coordination. Currently serving as Support Officer – Merchant Alliances at Abu Dhabi Commercial Bank, Ayah excels in backend operations, campaign QA, and cross-functional collaboration. She has a proven track record in managing promotional outlines, ensuring data accuracy, and supporting merchant partnerships. Ayah is motivated by delivering impactful initiatives that drive engagement and business growth, and aspires to further develop her skills in marketing leadership roles.

Spearheaded creation and review of marketing briefs across Dining, Merchant, and seasonal tactical campaigns, ensuring compliance and on-time delivery. Coordinated Arabic translations for campaigns, ensuring accuracy and cultural alignment. Conducted campaign quality assurance, identifying discrepancies and securing timely revisions. Liaised with Mastercard, VISA, and internal departments to strengthen partnerships and deliver high-impact campaigns. Processed merchant onboarding and offboarding, maintaining accurate documentation. Monitored campaign progress, resolved discrepancies, and ensured audit readiness by maintaining 100% documentation within SLA.