Avi Meckier
Scaling cybersecurity sales and business growth across international markets.
Tel Aviv-Yafo, IL
Full time
Hybrid
Dynamic sales and business growth leader specializing in cybersecurity, with a proven track record of scaling operations and delivering substantial revenue...
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My Career Journey
1/4
Sasa Software
Regional Sales Director / Growth Manager – APAC
Jan 2022 - Present | 4y 4m
Led sales operations across APAC for OT cybersecurity, expanding from a single partner to a multi-country ecosystem and driving projected 2x regional revenue growth. Executed key international sales, negotiated...
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Arco Lime Moran
VP Sales
Jan 2019 - Jan 2022 | 3y
Led business operations including sales strategy, business development, and team leadership. Implemented structured processes for client acquisition, improved pipeline visibility, and secured major projects...
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Phoenicia
International Sales Manager
Jan 2016 - Jan 2019 | 3y
Managed international sales in the UK, Ireland, Australia, and New Zealand with full revenue responsibility. Turned around the UK territory to profitability, developed a data-driven pricing strategy adopted...
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Samuel-Rosenbaum Aust P/L
General Manager / Sales Director
Jan 2003 - Jan 2015 | 12y
Grew annual turnover from ~$3M to ~$10M in three years. Oversaw customer accounts and built strong client and distributor relationships globally. Responsible for P&L, legal, and tax compliance.
Results Focused
Sales
Driven Personality
Proactivity
Persuasive Communication
Influencing Skills
Collaboration
Resourcefulness
Brainstorming
Relationship Building
Most proud of (2/3)
1st
Led APAC sales for OT cybersecurity, expanded multi-country partner ecosystem and drove projected 2x revenue growth, Incl Fortune 500
2nd
Grew company turnover from ~$3M to ~$10M in three years as General Manager, scaling global distributor and client channels.
Career Highlights
1/2
Business Development — Partner onboarding (Korea)
Opened a profitable Korean partner despite policy mismatch
Sasa, 2024
In my business development role covering APAC I identified a Korean partner who initially didn’t...
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Business Development — APAC markets, strategy & execution
Won deals across tier 1 & 2 markets using low‑cost, creative tactics
Israel, 2025
In my role managing tier 1 and tier 2 countries with limited budgets I partnered with a teammate...
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