Assaf Spiegel
Driving measurable growth through data-driven digital marketing and AI-assisted strategies.
Tel-Aviv, IL
Full time
On-site/Hybrid/Remote
Senior digital marketing and growth leader with over a decade of experience in B2B and B2C environments. Led user acquisition at Zengo Crypto Wallet, reducing...
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My Career Journey
1/4
Zengo Crypto Wallet
Head of User Acquisition
Jan 2021 - Present | 5y 4m
Owned multi-channel acquisition and managed performance against CPA, ROI, and growth targets. Reduced CPA by 55% while scaling spend by 270%. Led funnel analysis, cohort reporting, experimentation, and...
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Taboola
Senior Digital Marketing Manager
Jan 2018 - Jan 2021 | 3y
Built a demand generation engine and scaled it to ROI-positive performance. Owned full funnel strategy, messaging, content, distribution, automation, lead scoring, sales handoff, attribution, and reporting....
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PandaPepper
Digital Marketing Team Lead
Jan 2016 - Jan 2017 | 1y
Led a cross-functional team serving startups to S&P 500 clients. Directed multi-channel performance marketing, analytics, conversion optimization, and automation programs. Acted as main client-facing lead...
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PandaPepper
Digital Marketer
Jan 2013 - Jan 2016 | 3y
First employee hired by the agency. Planned, executed, reported on, and optimized performance marketing activity across client accounts.
Analytical Thinking
Honesty
Intellectual Curiosity
Adaptability
Collaboration
Proactivity
Most proud of (3/3)
1st
Turned early ASO expertise into new agency revenue and scalable client growth.
2nd
Built Taboola’s demand gen engine to ROI-positive and earned company-wide recognition.
3rd
Adopted AI early to boost productivity and expand brand visibility in AI chatbots.
Career Highlights
1/1
Established Zengo as a leading wallet with a major finance publisher
Won Top-Wallet Recognition on Money.com
money.com website, 2025
Led the effort that took Zengo from no visibility at Money.com to featured status and ultimately...
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Fun fact about me
I’ve been playing tabletop role-playing games with the same group for 20 years.
My values
Trustworthiness
Curiosity
Dedication
Independence
Education
Tel Aviv University
Management - Organizational Consulting
2013
Tel Aviv University
Brain Science
2010
Certifications & Qualifications
M.Sc Management
Tel Aviv University2013
B.Sc Brain Science
Tel Aviv University2010
Language(s) I speak
English
Fluent
Hebrew
Fluent