UI/UX & Product Designer with a B.Des in Visual Communication from Shenkar and eight years running a boutique studio. Experienced leading all aspects of branding, digital product design, and applying AI and emerging technologies to create innovative user-centered solutions. Led projects from user research to final delivery and managed teams in both creative and operational roles, including founding a business and leading as a commander in the IDF. Passionate about leveraging data-driven insights, growing with new tech, and helping brands stand out through impactful digital experiences.

Ran a boutique studio end to end — branding, B2B events, workshops. Designed an app from user research to smooth the customer journey. Led data-driven marketing (PPC & social) that lifted conversion.

Founder & Product Lead

Analysed live user behaviour and match rates for Waze Carpool. Identified usability friction points across real-time user journeys. Translated user pain points into actionable UI/UX improvements.

UX Research Project

Commanded 100+ recruits and led the Corps' marketing strategy. Produced video content and campaigns that drove recruitment.