Arturo Alejandro Carbajal Gómez
MARKETING MANAGER | MÉXICO & LATAM
Mexico City, MX
Full time
On-site
Marketing Manager in Consumer Electronics, Wearables, Telecommunications and Tech Retail.Over 10 years leading marketing strategies and commercial expansion...
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My Career Journey
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1/4
TCL Electronics
Brand Marketing Manager
Oct 2023 - Jun 2026 | 2y 8m
MX, MX
Brand Marketing Manager Mexico (Mobile, Tablets, AC, Home Appliances), led integrated brand, media, and GTM strategy.
Designed the Marketing plan (Creative, PR/Influencers, Media & Retail Media)...
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Transsion Holdings
Marketing Manager
May 2022 - Oct 2023 | 1y 5m
MX, MX
Designed/executed integrated Marketing & GTM strategy for itel Mobile's LATAM launch/expansion, using consumer research to shape insights, driving Brand Awareness 1→11pts (internal).
Managed USD...
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AT&T
BTL Marketing Coordinator
Nov 2016 - Oct 2021 | 4y 11m
MX, MX
Led BTL strategy and Trade Marketing execution for product launches, postpaid and institutional campaigns nationwide, sustaining execution through 5 years of AT&T's accelerated Mexico expansion.
Managed...
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ZTE Corporation
Marketing Coordinator
Jun 2014 - Dec 2016 | 2y 6m
MX, MX
Coordinated media, PR and KOL/micro-influencer activities with agencies, achieving +25% Share of Voice over 30 months (Google Analytics, Talkwalker).
Worked with design team on POP materials and...
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Collaboration
Communications
Negotiation
Budgeting
Strategic Planning
Adaptability
Coordinating
Relationship Building
Ability To Meet Deadlines
Leadership
Most proud of (3/3)
1st
When I finished my Master Degree in Digital Marketing
2nd
When I stepped up to take on LATAM and took all the responsability of a brand
3rd
When I was recognized at AT&T for strong performance
Career Highlights
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Launching Event
Itel Launching
Guatemala, 2023
Launched itel Mobile across seven LATAM markets, taking awareness from 1 to 11 points in six...
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Fun fact about me
profile
I'm slowly learning Mandarin. Progress is humbling, but I can now order food without pointing.
My values
Collaboration
Adaptability
Continuous Learning
Efficiency
Growth Mindset
Leadership
Loyalty
Results-Oriented
Education
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Universidad Tecnológica de México
Digital Marketing
Ongoing
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Universidad Tecnológica de México
Marketing
Ongoing
Certifications & Qualifications
Certified in Growth Marketing
Colectivo232023
Language(s) I speak
Spanish
Fluent
English
Fluent