On a major redesign of a complex CMS for an iGaming product, I partnered closely with product and engineering to restructure the user experience, simplify content-authoring workflows, and create a scalable design system. I mapped convoluted journeys, removed redundant steps, and introduced reusable UI primitives to align teams. The result was a dramatically simplified authoring experience, faster implementation for engineers, and a more maintainable platform ready to scale with new features.

UX-led CMS overhaul — partnered with product & engineering

Redesigned complex iGaming CMS; built scalable design system

Redesigned a complex iGaming CMS, simplifying workflows and restructuring the user experience end-to-end

Built a scalable design system and partnered closely with product and engineering to enable consistent implementation