Apolo Daniel Torres Ramírez
Building impactful brand identities and strategies across channels for over 10 years.
Mexico City, MX
Full time
Hybrid/On-site
Experienced brand strategist and communications leader with over a decade shaping identities and narratives for organizations and consumer brands. Most...
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My Career Journey
1/3
Freelance / Independent Practice
Brand Strategy Consultant
Jan 2023 - Present | 3y 6m
Mexico City, MX
Defined brand strategy and value proposition for 4 clients in different industries, covering visual identity, content planning, and channel distribution. Developed sales narratives that enabled two growth-stage...
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Grupo Salinas
Senior Manager, Communications & Brand Strategy
Jan 2012 - Jan 2022 | 10y
Mexico City, MX
Led brand strategy and corporate identity across 5 business units, ensuring consistency across channels. Directed a full corporate rebranding impacting over 4,500 employees and external audiences. Designed...
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Converse Mexico
Professional Photographer & Retail Specialist
Jan 2007 - Jan 2011 | 4y
Mexico City, MX
Managed visual identity at retail points of sale, product photography, and seasonal campaign production. Designed planograms and shopper experiences in retail, upholding brand aesthetics at store leve...
Communications
Active Listening
Empathy
Collaboration
Team Leadership
Learning Agility
Coordinating
Most proud of (2/3)
1st
Led a full corporate rebrand at Grupo Salinas, unifying identity across 4,500+ employees and driving broad employee adoption.
2nd
Defined brand strategy and value propositions for four clients across industries, delivering visual identities and Figma presentations.
Career Highlights
1/2
Lead, Corporate Rebranding at Grupo Salinas
Led Grupo Salinas rebrand that restored employee alignment
Mexico City, MX, 2023
In a major corporate rebranding at Grupo Salinas I led a multidisciplinary team of five spanning...
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Brand strategist & visual designer for a new retail client
Delivered retail brand strategy and visual identity in Figma
Mexico City, MX, 2025
In a recent retail engagement I presented a complete brand strategy and visual identity prepared...
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