Scaling content portfolios and audience journeys through data-driven storytelling.
Mexico City, MX
Full time/Part time/Project based
Hybrid/Remote
Content Strategist with over 6 years of experience leading editorial strategy, content marketing, and audience journey for high-growth companies. At Cinema...
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My Career Journey
1/4
Revista Marvin
Contributing Journalist
Jan 2020 - Present | 6y 9m
Mexico City, MX
Leads editorial strategy for investigative reporting and cultural reviews, ensuring effective source verification and format adaptation for both print and digital audiences.
Cinema 226 / RoomTone Media
Editorial Manager & Content Strategist
Jun 2022 - Sep 2025 | 3y 3m
Mexico City, MX
Scaled the content portfolio from 2 to 8 podcast productions in 18 months, increasing combined subscribers from 8,400 to 43,200 (+414%). Raised average episode retention from 38% to 67%, increased flagship...
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NotiPress
Digital Journalist & SEO Strategist
Jan 2019 - Jan 2020 | 1y
Mexico City, MX
Designed and executed SEO strategy for 100+ editorial pieces, ranking 3 in Top 5 most-read per category. Grew organic traffic by 62% in 6 months through keyword research and A/B headline testing. Established...
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BCN School
Copy Editor & Language Consultant
Feb 2019 - May 2019 | 3m
Santiago, CL
Reviewed academic and corporate materials for style and tone consistency. Led adaptation of university materials from Chilean to Mexican Spanish, supporting the school's expansion into new Latin American...
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Organizational Skills
Analytical Thinking
Procedure Development
Change Agility
Complex Problem Solving
Leadership
Most proud of (2/3)
1st
I scaled the podcast portfolio from 2 to 8 shows in 18 months, growing subscribers 8.4k→43.2k (+414%) and boosting flagship retention.
2nd
I designed and executed SEO for 100+ editorial pieces, driving organic traffic up 62% in six months via keyword research and A/B tests.
Career Highlights
1/2
Led editorial redesign for flagship show — retention-focused strategy
Boosted flagship podcast retention to 67%
México,
In my role leading the editorial team I diagnosed where listeners dropped off and rewrote episode...
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Narrative optimization and systems to scale quality
Propelled 'México en la Piel' into Spotify Mexico Top 10
México,
I shifted the team from chasing quantity to treating each episode as a hypothesis, making targeted...
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My values
Quality
Consistency
Team Empowerment
Continuous Learning
Problem Solving
Education
Carlos Septién García School of Journalism
Journalism (specialization in investigative reporting, digital journalism, long-form storytelling)