Designed and implemented commercial strategies, metrics, and KPIs focusing on profitable growth. Standardized and professionalized commercial processes group-wide. Oversaw pipeline control and productivity...

Established HR Commercial Direction and processes from scratch. Defined compensation, assembled multidisciplinary team, and set target segmentation. Implemented pricing, pipeline, and forecast governance....

Led 12 sales managers across six cities. Implemented standardized pipeline, forecast, and metrics disciplines. Enhanced commercial execution, cross-sales, and improved profitability. Achieved 4x pipeline...

Managed and grew national key account portfolio for major clients, optimized KPIs and processes, led multi-country bids, elevated client relationships to C-suite level, and coordinated strategic proposals...

Led business development in recruitment and specialized solutions, constant high-level prospecting, identified public sector opportunities, coordinated public tenders, exceeded budgets for multiple years,...

Managed licensing and audiovisual content sales across Mexico and Latin America; developed new client relationships, closed strategic deals, and established new revenue streams with major clients.

Reactivated accounts, created tailored commercial proposals, managed projects from prospecting to collections, and increased company billing by MXN $1,365,000 by winning prominent new accounts.

Developed and trained sales advisors, designed training processes, implemented commercial metrics, led field supervision, and consolidated an active team of 20 with sustained sales.

Designed brand positioning tools, managed advertising strategies, bridged client-creative interactions, developed new business area for SMEs, and expanded client portfolio by 80%.

Commercialized advertising campaigns and sponsorships, led client acquisition and negotiation, managed inventory, logistics, and campaign tracking, resulting in a 70% average increase in portfolio pro...