Experienced marketing executive with a proven track record in scaling iGaming operations across Latin America. As Regional Marketing Director for a leading iGaming operator, I led the marketing strategy from inception, achieving over 4 million users and 1.3 million depositors in 3.5 years, and generating €60M+ in annual revenue across nine LATAM markets. Previously, I managed performance marketing for sportsbook operations in Mexico and directed brand strategy for a national radio network in Costa Rica. My strengths include data-driven decision making, building high-performing teams, and navigating complex regulatory environments. I am passionate about driving measurable results and aspire to continue leading impactful marketing initiatives in dynamic, high-growth industries.

Directed regional marketing strategy for multi-country iGaming operations in nine LATAM markets, achieving 4M+ user registrations and 1.3M+ depositors. Managed multi-million euro marketing budgets with full P&L responsibility and optimized ROI. Built and led a high-performance marketing organization of 200+ professionals, including media buyers, affiliates, SEO, content, and creative teams. Developed influencer marketing programs with 2,000+ active creators monthly. Navigated complex regulatory environments and supported market entry and licensing processes.

Regional Marketing Director – Casino Online & Sportsbook

Led performance marketing initiatives focused on first deposit acquisition and ROI optimization. Managed daily optimization of digital acquisition campaigns with real-time budget allocation. Established KPI tracking systems and reporting frameworks for marketing performance visibility. Coordinated cross-functional teams to align marketing execution with business objectives and implemented A/B testing protocols to improve conversion rates.

Marketing Team Lead – Sportsbook Operations

Directed comprehensive marketing and brand positioning strategy for a national radio network. Managed large-scale promotional campaigns and brand partnerships with major advertisers. Negotiated advertising agreements and commercial alliances to drive revenue growth. Collaborated with production teams to align marketing initiatives with programming strategy.