Driving impactful media growth and innovation across LATAM markets.
Mexico City, MX
Full time
Hybrid/Remote
Seasoned Media, Marketing & Communication Executive with extensive experience scaling digital presence and leading high-impact campaigns across the LATAM...
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My Career Journey
1/5
Renovatio Media Group
Media Manager LATAM
Jan 2025 - Jan 2026 | 1y
Directed integrated marketing and branding strategy, scaling LinkedIn organic growth by 450% in 5 months. Led AI-driven social media initiatives, increasing leads and sales by 17% in under 3 months. Managed...
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Active International
Media Director
Jan 2023 - Jan 2024 | 1y
Managed multi-channel media strategies for top clients, ensuring cost-efficient and impactful campaigns. Directed execution of marketing assets and sales strategies, contributing to increased revenue streams....
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Matilti
Communication & MKT Director
Jan 2015 - Jan 2023 | 8y
Mexico City, MX
Designed and executed integrated marketing and communication plans, driving brand awareness and audience growth. Delivered high-performance advertising and digital campaigns, increasing client visibility...
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UDLAP
Marketing & Production Manager
Jan 2014 - Jan 2015 | 1y
Puebla, MX
Launched the university’s first streaming project, achieving a 400% increase in web traffic in 8 months. Negotiated strategic partnerships and sponsorships, monetizing content distribution on national...
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ADN40
Senior Marketing & Production Manager
Jan 2006 - Jan 2013 | 7y
Mexico City, MX
Produced 20+ TV programs, directed content strategy and production teams. Led the rebrand from Proyecto 40 to ADN40 through marketing analysis. Managed coverage of major global events including the World...
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Creativity
Strategic Thinking
Leadership
Team Leadership
Coordinating
Adaptability
Most proud of (2/3)
1st
I led AI-driven social media initiatives at Renovatio Media LATAM, raising leads and sales 17% and negotiating 5% lower agency fees.
2nd
I launched UDLAP's first streaming project, driving a 400% increase in web traffic and negotiating strategic partnerships.
Career Highlights
1/1
Brand & campaign lead, Renovatio Media Group
Rebranded Renovatio to secure SBC Summit coverage
Miami, US, 2025
In my role at Renovatio I led a full visual and messaging refresh and launched a targeted outreach...