Shaping brands through data-driven storytelling and multichannel strategy.
Mexico City, MX
Full time/Part time/Project based
Hybrid/Remote/On-site
Strategic communications and marketing management professional with 8+ years of experience leading brand-building strategies for global organizations....
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My Career Journey
1/5
Naranja Media
Head of Marketing & Partnerships | Co-founder
Jun 2016 - Present | 10y 3m
Launched the Empréndete podcast, growing audience to over 75,000 monthly listeners. Established cross-sector partnerships, achieved a 70% increase in audience, secured new clients, and provided brand consulting...
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All Out
Campaigns Manager for Latin America
Oct 2020 - Jan 2026 | 5y 3m
Managed over 20 integrated campaigns across LATAM, expanded brand into new markets, and developed PR strategy to achieve a 200% increase in earned media reach. Forged over 50 partnerships, designed digital...
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Singularity University/ Mente X
Project Manager
Sep 2019 - Sep 2020 | 1y
Produced and managed logistics for SingularityU Colombia Summit for C-level executives, achieving a 90-point NPS and coordinated a $100K budget for content, PR, and partnerships. Negotiated five major...
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Getting There Podcast
Content Coordinator
Jul 2019 - Sep 2020 | 1y 2m
Planned and executed production schedules and managed vendors. Supported editorial strategy and content operations leading to 30% audience growth.
Proa Consulting
Associate Consultant
Aug 2018 - Nov 2019 | 1y 3m
Delivered innovation and change management programs for C-suite leaders with 85% client satisfaction, grew client portfolio by 30% in one year, and built partnerships across multiple sectors.
Strategic Thinking
Ideation
Communications
Creative Thinking
Advocacy
Most proud of (2/3)
1st
Managed 20+ integrated campaigns across LATAM and led PR strategy that increased earned media reach by 200%.
2nd
Launched the Empréndete podcast to 75,000+ monthly listeners and provided brand consulting to 60+ fintech/tech companies.
Career Highlights
1/1
Digital strategist & spokesperson — 2024 advocacy campaign
Amplified same-sex couples' rights via national digital campaign
Mexico City, MX,
In 2024 I led the digital strategy for a campaign advocating for same-sex couples, designing...
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My values
Visionary Thinking
Communication
Leadership
Education
FH – Oberösterreich
B.A. Global Sales and Marketing
Ongoing
Universidad del Rosario
B.A. Business Management, Minor in Journalism
Ongoing
Saïd Business School - University of Oxford
Digital Marketing: Disruptive Strategy Programme
2019
Certifications & Qualifications
Certificate in Data Analytics
Google Certificates – Coursera2026
Certificate in Content & Brand Strategy
Colectivo232026
Certificate in Latin American and Caribbean Studies
CLACSO2026
Effie Award Colombia 2025 for Best Branded Content: Nubank Colombia ¿Por qué gastamos?