Andreina Palacio
Omnichannel media leader driving ROI, growth and innovation across LATAM brands.
Mexico City, MX
Full time
Hybrid
Accomplished media and integrated marketing executive with 20+ years leading omnichannel strategies for CPG/FMCG brands across LATAM. Demonstrated expertise...
Show more
My Career Journey
1/7
Winclap
Segment Leader / Sr. Manager, Growth Partner
Jul 2025 - Present | 1y 3m
Mexico City, MX
Owns integrated media and growth strategy for Mexico, reporting to VP LATAM. Delivered first-ever combined H1 attainment for Mexico (~81% SSG, ~124% New Business), presenting performance/results to C-level....
Show more
Meta
Client Partner, CPG
May 2024 - May 2025 | 1y
Mexico City, MX
Managed strategic CPG relationships for Meta's advertising platform, handled media investment, acted as trusted advisor for integrated media strategies, and provided data-driven insight for campaign optimization....
Show more
Grupo Bimbo
Global Digital Media & CX Director
Apr 2020 - May 2024 | 4y 1m
Mexico City, MX
Led global digital media/customer experience strategy via Connection Center model, implemented MarTech/CRM stack using Salesforce, established data-driven audience segmentation and journey optimization,...
Show more
Globant GUT
Team Leader, Kellogg's LATAM
Mar 2017 - Dec 2017 | 9m
Mexico City, MX
Led regional digital/media team for Kellogg's LATAM, set channel/KPI strategy for cereal and Pringles, supervised agency partners, and managed unified consumer engagement, content and social strategy across...
Show more
Grupo Bimbo
Global Media Director
Apr 2016 - Apr 2017 | 1y
Mexico City, MX
Owned media strategy/performance for 22 countries and 300+ brands, set global KPIs, led regional media agency teams, spearheaded digital transformation, established social media governance policy, launched...
Show more
Mirum México
New Business Director
Jul 2012 - Mar 2016 | 3y 8m
Mexico City, MX
Led new business initiatives, pitched and secured integrated digital/media accounts for enterprise clients.
NBCUniversal
Ad Sales Business Solution Manager, E! Entertainment Television
May 2009 - Jul 2012 | 3y 2m
Mexico City, MX
Managed ad sales operations and media solutions for E! Entertainment Television’s advertisers.
Leadership
Distributed Team Management
Collaboration
Decision Making
Strategic Thinking
Analytical Skills
Mentorship
Most proud of (2/3)
1st
Led multi-country teams to define KPIs and enforce digital marketing best practices across the region.
2nd
Suggested becoming the agency partner to unify siloed agency data, giving brands a single view.
Career Highlights
1/2
Regional digital marketing lead — aligned multi‑country teams
Standardized digital KPIs and best practices across the region
Mexico , 2026
As a regional digital marketing lead, I led teams across multiple countries to define clear KPIs...
Show more
Agency partnership and data‑consolidation strategy
Unified siloed agency data into a single brand view
México, 2018
When brand agencies operated in silos, I proposed our agency act as the central partner to unify...
Show more
Fun fact about me
I'm preparing myself to become a Sommelier
My values
Leadership
Team Empowerment
Collaboration
Accountability
Problem Solving
Education
Universidad Iberoamericana
Digital Marketing
Ongoing
ISDI México
Marketing Automation
Ongoing
Universidad Santa María
Communication & Media Studies
Ongoing
Hyper Island
Digital Acceleration
Ongoing
Language(s) I speak
English
Fluent
Spanish
Fluent