Led SunCare category and activation strategy, connected insights to market/consumer needs with a commercial focus. Directed 360° execution across platforms, managed launches, pricing, campaigns, and external...

Led the Love ISDIN community and loyalty program for acquisition, engagement, and retention. Activated 50,000+ annual community, designed point-redemption actions, and improved app engagement and loyalty...

Developed visual merchandising, channel visibility, and campaign strategies. Led category management, POS, planogram development, and coordinated national activations. Managed annual 20M budget and launched...

Developed visual merchandising and category management for machines. Created campaign strategies, managed a 70M budget, and implemented premium BTL experiences including apps, virtual reality, and experiential...

Managed visual communication for Trade POS, controlled budgets, developed furniture solutions, and led national material distribution and POS execution.

Developed POP materials, coordinated POS operations communication, crafted monthly recipe strategies, and designed special furniture for seasonal initiatives.

Coordinated merchandising activities in Mexico and Central America, built annual projections, and supported commercial projects and planograms.

Created department planograms aligning with shopper needs and sales objectives, improved assortment and space allocation with commercial teams.