Global business growth driven by brand strategy and commercial leadership.
Mexico City, MX
Full time
On-site/Hybrid/Remote
International marketing executive with over 15 years of experience leading business growth, brand transformation, and commercial strategy for global consumer,...
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My Career Journey
1/5
NM+U COMMUNICATIONS AGENCY
International Marketing, Strategy & Business Growth Director
Apr 2016 - Jun 2026 | 10y 2m
Mexico City, MX
Led marketing and business growth strategies for IHOP and Applebee's in diverse international markets. Managed annual budgets over $3 million, executed marketing across 200+ restaurants, and built a multidisciplinary...
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Independent
Marketing & Strategic Partnerships Consultant
Sep 2012 - Mar 2016 | 3y 6m
Mexico City, MX
Provided marketing, sponsorship, and consulting services across sports, entertainment, and consumer sectors, with clients like NASCAR Mexico. Developed sponsorship strategies and experiential programs....
Led consumer promotions, licensing, and retail marketing for Disney franchises. Executed integrated marketing campaigns across multiple platforms to maximize franchise visibility. Managed partnerships...
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Televisa
Advertising Sales Executive
Aug 2007 - Feb 2009 | 1y 6m
Mexico City, MX
Managed relationships with agencies and advertisers, developed commercial proposals, negotiated agreements, and executed campaigns. Specialized in business development and account management, securing...
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McCann Worldgroup
Account Executive
Jan 2006 - Jan 2007 | 1y
Mexico City, MX
Supported creation and execution of integrated campaigns for national and international brands. Coordinated across teams, managed project deliverables, and built a foundation in account management and...