Unlocking growth for kids media & gaming brands with AI-driven digital strategies.
Tel Aviv-Yafo, IL
Project based
Hybrid
Experienced digital executive and consultant specializing in children's entertainment, gaming, and e-commerce. As VP Digital at One Animation, I built...
Show more
My Career Journey
1/6
Various Clients (God’s Gang, goSupermodel, Momio)
Growth & Strategy Consultant | Children’s Media, Games & IPs
Jan 2024 - Present | 2y 4m
Berlin, DE
Advised on digital-first commercial and product strategy for Gen Alpha and Gen Z children’s platforms, using AI tools to drive onboarding, retention, and content strategies. Supported companies with audience...
Show more
One Animation
Vice President of Digital, Gaming & E-Commerce
Jan 2018 - Jan 2023 | 5y
Singapore, SG
Led the digital strategy and monetization for Oddbods, scaling it into a top preschool TV franchise on YouTube with 40B views and 200M fans. Built and managed global toys and direct-to-consumer e-commerce,...
Show more
Cardboard Kid
Amazon Seller & Founder
Jan 2016 - Jan 2018 | 2y
Singapore, SG
Founded the first Google Cardboard VR kit for kids, achieving leadership as the top seller of kids' virtual reality viewers on Amazon USA and ranking first in organic searches on Google and Amazon. Successfully...
Show more
eOasia
Chief Marketing and Operations Officer
Jan 2016 - Jan 2017 | 1y
Singapore, SG
Oversaw a remote team of 6, managed digital marketing, partnerships, and customer experience. Developed standard operating procedures, optimized usability, and led digital outreach for a tourism e-commerce...
Show more
Allen Carr's Easyway to Stop Smoking
Marketing Director
Jan 2012 - Jan 2016 | 4y
Tel Aviv, IL
Drove brand penetration in Israel, raising it from obscurity to market leader. Managed marketing suppliers, negotiated media and marketing contracts, and orchestrated acquisition strategies for leads across...
Show more
GITAM BBDO
Strategic Planner
Jan 2010 - Jan 2012 | 2y
Tel Aviv, IL
Developed marketing strategies yielding substantial sales growth and award-winning campaigns (Clio, Effie). Worked with major clients in various sectors, producing competitive analyses and VP-level re...