I am a Senior Product & UX Designer with over 12 years' experience designing complex B2B SaaS applications, primarily in sourcing, finance, and HR. I've led UX design at Coupa, significantly improving workflows and user satisfaction across global platforms, and previously established a robust UX practice at Kasra Company. My core strengths are translating data-heavy processes into user-friendly solutions, developing scalable design systems, and leveraging AI-driven prototyping for rapid iteration. I excel at bridging design and engineering, producing measurable product impact and fostering a growth-oriented, research-driven design approach. My ambition is to drive innovation at scale, championing user-centered design and impactful enterprise solutions.

Led UX design across Sourcing and Treasury platforms, improving complex workflows and product adoption. Reduced supplier onboarding time by 30% and increased user satisfaction by 9%. Redesigned supplier portal, implemented scalable token-based design systems, and delivered AI-powered features for sourcing. Conducted user research and data-driven optimization through analytics and A/B testing.

Senior UX Designer

Established first UX practice, led mobile and UX teams, and created UX strategy and design system across 7+ enterprise products. Directed end-to-end redesigns for key platforms, managed cross-functional teams, and drove 70%+ migration to mobile solutions. Improved information architecture and scaled SaaS adoption.

UX Leader & Senior UI/UX Designer

Designed and developed 150+ responsive websites across various industries, contributed to complex web applications, and transitioned into UX design for enterprise clients.