I drive measurable growth by transforming data and systems into strategic revenue opportunities.
Tel Aviv-Yafo, IL
Full time
Remote/Hybrid/On-site
I am a data-driven marketing leader with over 12 years of experience transforming traditional marketing functions into strategic, revenue-generating engines....
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My Career Journey
1/4
SysAid
Director of Marketing
Jan 2022 - Present | 4y 4m
Tel Aviv, IL
As the Director of Marketing at SysAid, I transformed our marketing operations by co-leading an inbound growth engine that delivered approximately 15% year-over-year pipeline expansion. I enhanced the...
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SysAid Technologies
Marketing Operations Team Lead
Jan 2019 - Jan 2022 | 3y
Airport City, IL
In my role as Marketing Operations Team Lead at SysAid Technologies, I built a centralized marketing operations function that unified cross-department data and streamlined processes. I managed a $2M+ MarTech...
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SysAid Technologies
Marketing Manager / Demand Generation Manager
Jan 2013 - Jan 2019 | 6y
Airport City, IL
As Marketing Manager and Demand Generation Manager at SysAid Technologies, I spearheaded demand generation by managing annual media budgets of up to $2.3M. I optimized funnel performance and ICP alignment,...
In my early career as a Senior Project Manager and Operations Leader across various industries, I applied industrial engineering principles to optimize systems in manufacturing, supply chain, and logistics....
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Collaboration
Communication
Empathy
Adaptability
Most proud of (3/3)
1st
Engineered AI-driven pricing that raised win rates by 25%.
2nd
Delivered 50% growth in average deal size with data-backed strategies.
3rd
Unified a $2M+ MarTech system for streamlined, scalable marketing ops.
Career Highlights
1/2
Redefining GTM strategy through AI-driven pricing models to maximize deal value.
Revenue & Pricing Architect
sysaid, 2024
Redesigned pricing with AI integration to boost win rates by 25% and increase deal size by 50%,...
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Transforming Pendo into a top-performing GTM channel for increased expansion and adoption.
In-Product Growth Engine
SysAid, 2025
Implemented Pendo digital adoption platform to align Marketing, Product, and Customer Success,...
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Fun fact about me
I enjoy hiking and traveling both in Israel and abroad. I also love reading fantasy books and watching movies