Amelia Fuentes Martinez
Driving growth with strategic marketing, business development, and demand generation.
Mexico City, MX
Full time
Hybrid/Remote
Growth Marketing professional with over 20 years of expertise in marketing, business development, and consulting for B2B, B2C, and D2C sectors. Led strategic...
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My Career Journey
1/5
Marketeera Group
Head of Strategic Marketing and Business Development
Mar 2016 - Present | 10y 7m
Led marketing and trade marketing projects across offline and online channels, developed high-level strategies combined with hands-on execution for diverse clients, managed budgets, executed digital strategies,...
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BingX LATAM
Influencer & Partnerships Marketing Manager
Jan 2022 - Dec 2022 | 11m
Managed ecosystem, events, social media, communications, and business development activities focused on partnerships with influencers and key partners.
Nutrición Selecta de México
Business Development & Trade Marketing Lead
Dec 2019 - Dec 2020 | 1y
Mexicali, MX
Drove +25% revenue growth by acquiring new accounts, managed key accounts achieving +200% increase in sell-out within six months, planned logistics increasing order fulfillment to 98%, managed POS activations,...
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Grupo Mac’Ma
Marketing and Innovation Lead
Jan 2017 - Dec 2018 | 1y 11m
Oversaw marketing and innovation projects, increased share of market by +9 points, developed digital marketing strategy for cookies segment, executed go-to-market and point-of-sale strategies with +15%...
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Isagenix
Senior Marketing Manager
Jul 2015 - Feb 2016 | 7m
Led marketing strategy for Mexico, managed communication and product launch initiatives, implemented omnichannel strategy driving +55% sales growth, developed engagement campaigns and digital ecosystem,...
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Decision Making
Prioritization
Coordinating
Collaboration
Communications
Analytical Thinking
Ability To Meet Deadlines
Self-Motivation
Procedure Development
Relationship Building
Most proud of (3/3)
1st
Led marketing and innovation at Grupo Mac’Ma, growing market share +9 pts and volume +15% while managing influencer and crisis campaigns
2nd
Led Isagenix Mexico marketing: launched products and omnichannel campaigns, driving +55% sales growth with PR and influencer strategies
3rd
Launched Healty Cooling Refrigerators Line up which lasts 15 years in the market and Quatro Cooling Refrigerator.
Career Highlights
1/2
Partnership lead — GetResponse Max collaboration
Secured first partners for GetResponse Max in 3 months
México, 2024
As partnership lead on the GetResponse Max initiative I brought agencies, internal teams, and...
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Independent consultant and mentor to a solopreneur
Built a loyal online business for an entrepreneur
México, 2023
As a consultant I helped an individual entrepreneur build her online business by clarifying her...
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My values
Problem Solving
Initiative
Customer Loyalty
Communication
Trustworthiness
Education
EUDE (Escuela Europea de Negocios)
Marketing and Commercial Management
2021
HES, Netherlands
Specialization in International Business and Marketing
1995
Instituto Tecnológico y de Estudios Superiores de Monterrey
Business Administration
1995
Certifications & Qualifications
Customer Experience
Fndvr2025
Email Marketing as a Partner Certification
GetResponse Max2024
Agile Methodologies
Santander Open Academy2023
Language(s) I speak
Spanish
Fluent
English
Fluent
Portuguese
Intermediate