Alexandra Leyva Herrera
Driving brand growth with strategic cross-media content and agile communication.
Mexico City, MX
Full time
On-site
Seasoned digital content and communication strategist with over 10 years' experience leading multimedia projects and conversion campaigns for national...
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My Career Journey
1/9
Rouge Marketing
Director de Comunicación & Marketing Político
Mar 2024 - Present | 2y 7m
Led and coordinated political communications and marketing, driving content strategies, brand positioning, and winning electoral campaigns with a 29.5% vote share.
Rouge Marketing
Outsourcing Marketing Digital Médico
Apr 2023 - Jun 2026 | 3y 2m
Designed and executed digital marketing strategies focusing on patient acquisition and digital campaign conversion, contributing to a 38% increase in new patient leads.
Grupo Radio Centro
Productora de Contenidos Informativos y Locutora de Noticias
Jan 2022 - Jan 2023 | 1y
Produced and hosted national news content for radio and digital platforms, managed coverage of breaking news, and optimized content distribution across digital channels.
Consejo de la Comunicación
Community Manager
Jan 2021 - Jul 2021 | 6m
Managed institutional social media communities, redesigned narrative and content strategies, and implemented editorial calendar optimizations.
Grupo Radio Centro
Editor Vial / Community Management
Jan 2016 - Oct 2020 | 4y 9m
Oversaw audience engagement and community management functions, increasing interactions by 40% through multimedia content strategies.
DIF Capulhuac, Edoméx
Outsourcing: Community Management
Oct 2015 - Dec 2015 | 2m
Grupo Radio Centro Formato 21
Community Management
Jun 2014 - Jul 2015 | 1y 1m
Proyecto Jaguar Radio
Locutora
Feb 2013 - Apr 2014 | 1y 2m
Grupo Infinity
Auxiliar
Apr 2012 - Jul 2012 | 3m
