Alejandro Sobrino
Driving digital growth and transformation across marketing, commerce & AI.
Mexico City, MX
Full time/Part time/Project based
On-site/Hybrid
Marketing, Growth and Digital Transformation executive with over 20 years’ experience in Latin America, combining agency, corporate, and entrepreneurial...
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My Career Journey
1/7
HAVAS Media / Universal McCann / Starcom Mediavest Group
Earlier Experience (Roles not specified)
- Present | N/A
RVM & IA Media
AI Strategy Consultant
Jan 2026 - Present | 9m
Lead AI and digital transformation initiatives connecting marketing, customer experience and sales. Developed conversational AI strategies for major clients with measurable results, such as a 20% increase...
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Orbia / Wavin
LATAM Business Transformation & Digital Commerce Manager
Jan 2021 - Jan 2026 | 5y
Achieved 54% digital adoption, highest globally, supported 1,500+ B2B distributors, and scaled the Digital Academy to 300+ employees worldwide with strategic digital commerce leadership across 11 LATAM...
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Avis Budget Group
Digital Growth Strategist
Jan 2020 - Jan 2021 | 1y
Propelled online channels to ~40% of total sales, making them the second-largest acquisition channel with a focus on e-commerce performance and acquisition.
LDM
Digital Director / Business Development Manager
Jan 2019 - Jan 2020 | 1y
Generated over MXN $8M in incremental business in the first year for OXXO and secured partnerships with leading brands such as Coca-Cola, Red Bull and Mondelēz.
Dentsu
Communications Planning Director
Jan 2018 - Jan 2019 | 1y
Developed integrated digital strategies for top accounts, including a 300% increase in test-drive generation for Jaguar Land Rover and a successful IQOS launch with 6M+ pre-launch registrations.
Prognosis
Co-Founder
Jan 2016 - Jan 2018 | 2y
Built and led a 23-person multidisciplinary team, turning digital strategy into the agency’s main revenue stream and delivering successful campaigns for clients in insurance, retail, and FMCG.
