Driving enterprise SaaS revenue growth across Spanish LATAM in AdTech & MarTech
Mexico City, MX
Full time/Part time/Project based
On-site/Hybrid/Remote
Seasoned executive with 20+ years building and leading revenue operations in AdTech, MarTech, and B2B SaaS throughout Mexico and Spanish LATAM. Demonstrated...
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My Career Journey
1/8
AppsFlyer
Regional Sales Director — Spanish LATAM
Mar 2023 - Present | 3y 4m
Full commercial accountability for $41M+ ARR across Spanish LATAM, led a team of 18 across 5 countries, exceeded quotas (112%, 121%, 104%), ranked Top 1% of Managers globally, established GTM strategies...
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Insider
Country Manager — Mexico
Nov 2021 - Mar 2023 | 1y 4m
Mexico City, MX
Built Insider's Mexico operation from scratch, including legal entity, team, GTM and commercial execution; achieved over 100% quota in initial 8 months, generated $500K+ ARR, closed enterprise deals, validated...
Led enterprise sales for Marketing Cloud across Mexico, Central America, Colombia, and Peru; grew installed base by 150%, delivered 138% YoY growth, exceeded quota at 115%, managed enterprise accounts...
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INDXHUB
Managing Founder
Aug 2018 - Jul 2019 | 11m
Launched digital experience consultancy and built commercial operations from scratch, generating $100K USD in the first 6 months.
FLUVIP (now Magnetic)
Partner & Country Director — Mexico
Jun 2015 - Sep 2018 | 3y 3m
Mexico City, MX
Built Mexico P&L from zero, delivered 125%-149% of annual revenue quotas, hired a team of 20+, onboarded over 15,000 content creators in year one.
IMS Corporate / Aleph Holding
Country Manager & Head of Sales — Mexico
Feb 2011 - May 2015 | 4y 3m
Mexico City, MX
Managed GTM and commercial operations, oversaw $6–12M USD P&L, consistently exceeded sales targets, led 65+ person organization, and served as IAB Mexico board member influencing industry policy.
Microsoft MSN
Sales Manager
Sep 2007 - Feb 2011 | 3y 5m
Managed key and partner accounts in digital advertising, contributing over 20% of subsidiary sales, exceeded annual budgets for three years, and secured major enterprise accounts.
Grupo CIE
Senior Account Executive, Media Innovations
Mar 2004 - Sep 2007 | 3y 6m
Managed strategic accounts, achieved 250% account revenue growth, acknowledged as Top Seller in 2006 and 2007.
Education
Kellogg School of Management, Northwestern University
Executive Program Digital Marketing Strategies
Ongoing
Stanford University Graduate School of Business
Executive Program
Ongoing
Universidad Anáhuac
B.A. Architecture
Ongoing
Universidad Politécnica de Madrid
International Exchange
Ongoing
Ridley College, Canada
High School (Bilingual)
Ongoing
Certifications & Qualifications
Top 1% Manager Award, AppsFlyer Global (FY2023–FY2024)