Directed national and international digital strategies, managing 7 teams and multiple agencies. Developed integrated, multi-channel campaigns across B2C and B2B. Achieved over 80% brand awareness, increased...

Led Influencer Marketing and Market Research functions, increasing Top of Mind awareness and contributing to making Shopee the #1 downloaded app in July 2022. Managed a $100M MXN budget, integrated multiple...

Developed and led paid social media strategies, achieving the highest engagement in retail and contributing to Shopee's #1 app ranking. Recognized as a country benchmark in social media for Latin America...

Created omnichannel strategies for new business initiatives, such as Coppel Motos, and developed strategic templates recognized at senior levels. Ensured optimal data-driven strategies and collaborated...

Managed social media and influencer content, led advertising sales, developed YouTube programs, and achieved sustained engagement growth of up to 400%. Exceeded advertising sales goals and built automated...

Handled social media community management, B2B email campaigns, SEO-optimized landing pages, and performance analytics. Increased Facebook engagement and provided detailed reports using Google Analyti...

Managed digital content calendars, SEM campaigns, and data analysis. Successfully migrated the website and selected for the role from a competitive internship program.