Alejandro Manuel Rodríguez Zagazeta
Driving growth through data-driven marketing and customer-centric strategies.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Strategic Marketing Manager with a robust background in leading marketing, customer engagement, and product launches within TELMEX and SIDECO. Recognized...
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My Career Journey
1/5
TELMEX
Trademarketing Manager
Jul 2019 - Present | 7y 2m
Designed and implemented strategic plans to increase sales and customer retention. Refined commercial strategies for revenue growth and market share. Oversaw operational resources for nationwide retail...
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TELMEX
Marketing Manager
Mar 2017 - Jul 2019 | 2y 4m
Developed marketing strategies for upselling and retention. Managed multichannel campaigns including email, SMS, and push to drive conversion. Designed communication initiatives for streaming services....
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AccesoLab
Marketing Analyst
Jan 2017 - Mar 2017 | 2m
Prepared sales reports for business decisions. Tracked marketing and sales KPIs. Supervised monthly marketing plans and implemented creative briefs aligning objectives and campaign messaging.
SIDECO
Commercial and Marketing Manager
Oct 2015 - Jan 2017 | 1y 3m
Created and executed integrated marketing and sales processes. Developed marketing strategies to boost sales and digital community. Coordinated brand presence at events. Managed content for blog and social...
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QUESOMEX
Commercial Department Head
Nov 2014 - Oct 2015 | 11m
Designed and managed efficient marketing and sales processes. Executed outcome-oriented marketing strategies, expanded market share, and led integrated brand positioning. Developed and managed brands with...
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Education
Escuela Superior de Comercio y Administración – IPN
Commercial Relations
2015
Certifications & Qualifications
Diplomado en Marketing Digital
Escuela Superior de Comercio y Administración – IPN2021
Diplomado en Liderazgo
Escuela Superior de Comercio y Administración – IPN2015
Language(s) I speak
Spanish
Fluent
English
Intermediate