Product Manager specializing in iGaming and Online Poker with a proven track record in product management, business growth, and commercial strategy development. Led the evolution of Poker in Mexico, focusing on acquisition, retention, profitability, and customer experience. Experienced in KPI analysis, promotional strategy, cross-sell initiatives, and collaborative work with senior management and diverse business areas. Looking to further my impact by driving innovation and results in dynamic, customer-focused environments.

Responsible for online poker strategy, evolution, and growth in Mexico, focusing on profitability and customer experience. Identified business opportunities, developed and executed acquisition, retention, and growth initiatives. Created and implemented commercial and promotional strategies for product positioning and performance. Developed cross-sell strategies across digital and physical channels, analyzed KPIs, presented strategies to management, and coordinated operational support for Poker.

Product Manager - Poker

Supervised specialized support operations for Poker, supporting casino and sportsbook products. Developed and standardized operational processes, manuals, and guides. Trained agents and ensured proper implementation of procedures. Managed critical cases with economic impact, coordinated multichannel communication, and handled iPoker specialized support including cash game and tournament operations.

Supervisor de Contact Center - Poker

Managed leads and commercial opportunities assigned by the New Projects department. Implemented consultative sales processes, identified needs, and evaluated project viability. Tracked opportunities from initial identification to closure or definition.