Storyboard of Alejandro Ayala Sarmiento

Alejandro Ayala Sarmiento

Marketing strategist driving ROI and growth for top brands in Mexico.

Full time

Hybrid

Seasoned strategic planner with extensive experience in marketing and new business development, specializing in both traditional and digital campaigns...

My Career Journey

1/3

DBCOM Mexico

Strategic Planner

Jan 2017 - Jan 2022 | 5y

Oversaw all client-authorized activities, from strategic brand documentation to on-the-ground and media execution. Grew client portfolio by 20% and increased income by 35% via strategic proposals tailored...

GenW Mexico

Strategic Planner, Founding Partner and Administrative Director

Jan 2004 - Jan 2017 | 13y

Managed strategic brand initiatives for over 40 companies. Achieved 60% success in transitioning clients to self-sufficient marketing. Increased internal team from 2 to 18 and maintained growth with a...

Katedra

Editor and Creative Manager

Jan 1998 - Jan 2004 | 6y

Directed the editorial board for Adcebra (now Merca2.0), managed creative campaigns for print and digital media. Increased editorial and advertising sales 8% annually, won 6 industry awards and 1 Golden...

Analytical Thinking

Decision Making

Action Oriented

Collaboration

Business Acumen

Most proud of (2/3)

1st

Grew DBCOM Mexico's client portfolio 20% and income 35% by crafting tailored strategic proposals.

2nd

Built GenW Mexico from 2 to 18 people, led initiatives for 40+ companies and drove 15% annual revenue growth.

Career Highlights

1/2

Campaign lead — funeral home project

Boosted inbound calls 125% for a sensitive funeral-home campaign

Mexico city , 2012

In a sensitive project for a funeral home I convinced the CEO to proceed despite concerns about...

Brand owner — food company engagement

Invited to brand architecture after resolving asset gaps

Mexico City, MX, 2023

In a marketing engagement with a food company I found decisions stalled because the manager lacked...

My values

Simplicity

Certifications & Qualifications

6 awards from the National Chamber of the Mexican Publishing Industry

National Chamber of the Mexican Publishing Industry2026

Golden Circle from the Creative Circle

Creative Circle2002

Language(s) I speak

Spanish

Fluent

English

Fluent

Portuguese

Intermediate

French

Intermediate

German

Beginner