reelu_white
Alejandra Hernández Ángeles
Innovative marketing leader driving digital growth and brand reputation in LATAM.
Mexico City, MX
Full time/Project based
On-site/Hybrid/Remote
Senior marketing and communications executive with 19 years of integrated digital marketing expertise, leading teams inside global and local corporations....
Show more
My Career Journey
company_logo
company_logo
company_logo
1/5
Brand & Communications (Freelance)
Integrated Digital Marketing & Branding Projects
Jan 2025 - Present | 1y 6m
Ciudad de México, MX
Led digital marketing and brand strategies for consumer goods, technology, banking, and entertainment industries. Developed marketing and communication plans to boost brand reputation and recall, enhanced...
Show more
AIG
Marketing and Communications Head
May 2022 - Feb 2025 | 2y 9m
Created and executed integrated marketing strategy for brand recognition, communications, social and paid media, CRM, digital content, events, sponsorships, ATL/BTL, and marketing technologies (UX). Built...
Show more
Banco Azteca / Azteca Servicios Financieros
Marketing Director | Strategic & Digital Projects | Chief of Staff
Jun 2016 - Mar 2022 | 5y 9m
Integrated technology and marketing strategies for digital tools in banking. Managed advertising, interactive and digital marketing, client acquisition, retention, and brand equity. Oversaw key projects,...
Show more
Citibanamex, Consumer Banking
Smart Banking Manager, Digital Marketing Division
Jun 2014 - May 2015 | 11m
Coordinated national Smart Banking project across branches, leading new branch adaptations in operations, compliance, and marketing. Enhanced digital consumer banking, developed content, supported training,...
Show more
Grupo Lala
Regional Marketing Leader
Nov 2010 - Apr 2013 | 2y 5m
Implemented marketing strategies that increased retail channel sales, established brand communication, portfolio and category management, and managed media plans, corporate events, and product launching....
Show more
Education
Escuela Bancaria y Comercial
Marketing
Ongoing
company_logo
Universidad Iberoamericana
MBA
Ongoing
Certifications & Qualifications
Digital Marketing Strategy Certification
ITESM2026
Language(s) I speak
Spanish
Fluent
English
Fluent