Aldo Erick Atayde Figueroa
Driving growth through omnichannel strategies, MarTech, and digital innovation.
Full time
Hybrid
Accomplished Head of Marketing with over 12 years of leadership in omnichannel strategy across SaaS, Telecom, Retail, and Certification sectors. Proven...
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My Career Journey
1/4
Compecer México
Global Marketing Manager
Jul 2025 - Jun 2026 | 11m
Designed and executed a strategic marketing plan aligned to financial goals, achieving a 30% institutional EBITDA target. Led international market entry and go-to-market campaigns for ISO standards across...
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E-markeed / BroadcasterBot
Digital Marketing Manager
Feb 2024 - Jul 2025 | 1y 5m
Increased qualified lead generation by 120% through automated funnels and inbound marketing strategies. Managed campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads, optimizing ROI, CAC,...
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Price Shoes (High Impact)
Gerente de Mercadotecnia
Mar 2023 - Jan 2024 | 10m
Achieved a 130% increase in online sales through targeted acquisition, remarketing, and retention tactics. Coordinated multi-channel digital and physical retail campaigns. Implemented analytics tools like...
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Totalplay
Coordinador de Desarrollo Comercial
Jan 2019 - Mar 2023 | 4y 2m
Surpassed commercial targets, increasing market penetration from 80% to 120% through strategic alliances and high-impact activations. Coordinated external agencies and suppliers for events and commercial...
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Education
Universidad del Valle de México (UVM)
Marketing
Ongoing
Certifications & Qualifications
Google Ads Certified
2026
Google Analytics Professional
2026
HubSpot Inbound Marketing Certification
HubSpot2026
UX Design Fundamentals
2026
Diseño Web Avanzado
2026
Language(s) I speak
Spanish
Fluent
English
Intermediate