Mapped and consolidated $10M+ in fragmented marketing spend across 3 global business units, built first annual commitment model, unified influencer contracts delivering $300K+ savings, led Ads RFP achieving...

Operated as sole commercial face and internal brand voice, managing client lifecycle end-to-end, leading major experiential activations, sourcing new business, and coordinating campaigns for prominent...

Full P&L management for Mexico's first OTC melatonin brand, growing it to category leadership. Launched 360° campaigns, built digital presence from zero, delivered annual marketing plans, pioneered influencer...

Led insourcing of e-auction operations, reducing transition time and improving service level agreements; created SOP library and recruited experienced team.

$9M+ savings on $112M marketing budget through scalable operating model, improved stakeholder NPS, designed global-first agency compensation model, and set global benchmarks for e-auction execution.

Independently sourced insights for campaigns, contributed to influencer marketing, and drove significant market share growth for body wash within six months.