Rejoined the company to lead its next growth stage, strengthening portfolio strategy, demand generation and commercial execution across agricultural nutrition, manufacturing services and endotherapy solutions....

Led consumer and HCP strategy for PediaSure and Pedialyte, integrating portfolio, pricing, media, e-commerce and omnichannel execution. Identified an unmet adolescent nutrition opportunity and launched...

Built the go-to-market strategy for a specialized B2B agricultural solution, defining target segments, value proposition, commercial messaging and sales enablement. Launched Agroject, the first endotherapy...

Led Mexico go-to-market execution for global and local content launches, coordinating media, creative, operations and external partners. Exceeded launch targets by +3 points while delivering MXN 12M in...

Drove Master Brand portfolio growth through locally relevant innovation and e-commerce initiatives. Launched Kellogg’s Panadería with Pan de Muerto and Churro flavors, ranking among the category’s top...

Led the Adults portfolio, growing Extra +48% vs. target and +70% YoY. Returned Special K to growth at +4% YoY while improving gross margin by +4 points through an ROI-led promotional strategy.

Led regional activation across Argentina, Chile, Paraguay and Uruguay. Launched Kellogg’s Granola in Argentina, reaching 5% market share in three months, and grew Pringles +15% vs. prior period through...

Developed the Rice Krispies Treats brand architecture and five-year innovation pipeline across new formats and flavors. Delivered +18% YoY growth through an M&M’S partnership and launched Special K Nuts...

Supported the LATAM Adults portfolio, driving +14% turnover growth in Mexico by developing a new dinner consumption occasion. Supported the Special K relaunch and Protein launch across LATAM, both achieving...