Alberto Márquez
P&L executive scaling digital, AI-driven and omnichannel growth in global markets
Mexico City, MX
Full time
Hybrid
Seasoned P&L and go-to-market executive with over 15 years of experience driving digital transformation and revenue growth across education, retail, healthcare,...
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My Career Journey
1/5
Farmacias de l Ahorro
Sr. Director Digital Business Unit & New Business Dev
Jan 2023 - Present | 3y 9m
Owned digital P&L (~$355MM USD), scaled marketplace and e-commerce to +156% YoY revenue and +82% profitability, grew active customers by +237% in 2 years. Architected full-funnel GTM engine and integrated...
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CEMEX
Global Head Go-To-Market & Digital Growth (P&L Owner 21 Countries)
Jan 2019 - Jan 2023 | 4y
Owned $1.15B USD P&L, drove global digital adoption of CEMEX Go across 21 countries, managing 245+ people. Increased digital order share from 32% to 71% in 3 years. Defined GTM strategy for global platform...
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CEMEX
Global Manager Digital Product & Customer Experience (21 Countries)
Jan 2016 - Jan 2019 | 3y
Led rollout of CEMEX Go mobile platform in 21 countries, achieving >150K MAUs. Built global experimentation and analytics system, executing 100+ experiments/year, raising NPS by 22 points, retention by...
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MASISA LAB Corporate VC
Manager Strategic Investments & Partnerships
Jan 2013 - Jan 2016 | 3y
Led tech investment launching open innovation in Mexico, increasing transactions by 30% and cutting order-processing time by 20%. Managed a $150M investment portfolio, boosting product adoption by 15%,...
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NextLab
COO Business Development & Expansion (LATAM)
Jan 2011 - Jan 2013 | 2y
Built new sales pipeline, achieving 29MM MXN first-year revenue for online platform spun-out from MIT. Expanded to Mexico and Colombia, achieving 358% market penetration and 20% YoY sales growth.
Leadership
Dealing With Ambiguity
Delegation Skills
Communications
Results Focused
Adaptive Leadership
Coordinating
Team Leadership
Most proud of (2/3)
1st
Owned $355M digital P&L; scaled marketplace and e‑commerce revenue +156% YoY, profitability +82%, active customers +237%.
2nd
Led CEMEX digital transformation: grew digital order share 32%→71% across 21 countries and led 245+ people.
Career Highlights
1/2
Owned ~$355M digital P&L — Sr. Director, Digital Business Unit & New Business Dev, Farmacias de l Ahorro (2023–present)
Scaled healthcare marketplace to +156% YoY revenue
Mexico City, MX, 2023
In 2023 as Sr. Director, Digital Business Unit & New Business Dev at Farmacias de l Ahorro I...
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Global Head, Go‑To‑Market & Digital Growth — CEMEX (2019–2023)
Drove CEMEX Go adoption to 71% digital order share
Monterrey, MX, 2017
In 2019–2023 as Global Head, Go‑To‑Market & Digital Growth at CEMEX I owned a $1.15B P&L and...
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My values
Communication
Team Empowerment
Innovation
Dedication
Social Responsibility
Education
Cornell S.C. Johnson Graduate School of Management
Executive MBA (Specialized on General Management and Scaled Transformation)
Ongoing
Centro de Estudios Superiores de Diseño de Monterrey
Master’s in Digital Technology and Human Centered Design
2015
Tecnológico de Monterrey (ITESM)
Industrial and Systems Engineering
2012
Certifications & Qualifications
Leadership Strategies in the Age of AI
Stanford2025
Marketing Leadership
Northwestern University, Kellogg2021
Omnichannel Retail Strategy Optimization
Stanford2020
Mastering Growth
Harvard University2019
Language(s) I speak
Spanish
Fluent
English
Fluent