Alberto Garduño Castrillon
Brand strategy expert driving growth in retail, pharma, and digital marketing.
Full time
On-site/Hybrid
Senior Marketing Executive with over 20 years' experience developing and positioning brands, driving commercial strategies, and leading marketing projects...
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My Career Journey
1/8
Le Pain Quotidien
Gerente Consultor de Marketing Estratégico y Operaciones
Jan 2025 - Jan 2026 | 1y
CDMX, MX
Led repositioning of the brand for projected 11.3% annual sales growth, implemented market studies targeting younger audiences, managed brand ambassadors and influencers achieving 23% digital engagement...
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Alpura
Consultor Retail Strategy
Jan 2024 - Jan 2025 | 1y
Developed retail marketing strategies for Walmart and Soriana, optimizing exhibits, promotions, and category profitability. Implemented shopper marketing initiatives to increase penetration, conversion,...
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Tecrom Group
Gerente Senior de Marketing
Jan 2023 - Jan 2024 | 1y
Launched OTC Tecromy brand, coordinated launch of patented medical syringes and needles, built commercial strategy coordinating hospitals and medical channels, developed digital campaigns and corporate...
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AG Soluciones
Asesor Sr. de Marketing
Jan 2018 - Jan 2023 | 5y
Walmart de México y Centroamérica
Gerente de Productivity & Merchandising LATAM
Jan 2014 - Jan 2018 | 4y
PepsiCo
Gerente de Desarrollo de Categorías
Jan 2011 - Jan 2014 | 3y
Colgate-Palmolive
Brand & Trade Mktg Manager
Jan 2008 - Jan 2011 | 3y
Henkel Mexicana
Brand & Trade Marketing Manager
Jan 2003 - Jan 2008 | 5y
Collaboration
Change Agility
Creativity
Plan Execution
Communications
Ability To Meet Deadlines
Most proud of (3/3)
1st
One of my proudest career moments was at Walmart Mexico, where I helped develop category strategies at a national level, using sales data and shopper
2nd
Another proud career moment was at Tecrom Group, where I led brand repositioning and the development and launch of new healthcare and medical technolo
3rd
A third proud moment was leading the repositioning strategy for Le Pain Quotidien, using market research to attract a younger audience and refresh the
Career Highlights
1/2
Cross‑functional activation work for Diageo, PepsiCo, Colgate, Henkel brands
Delivered brand activations for PepsiCo , Colgate, Johnnie Walker & Buchanan’s
Mexico City, MX,
In work on brand activations for Diageo brands such as Johnnie Walker and Buchanan’s, I translated...
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Brand & commercial strategy, Tecrom Group
Launched OTC Tecromy and grew revenue 18%
Mexico City, MX, 2026
brand positioning, product launches, category and portfolio strategies, pricing, consumer and...
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Fun fact about me
I’m passionate about photography, music, movies, and reading. I’m naturally curious and always looking for new stories, ideas, and perspectives—probably one of the reasons I ended up in marketing!
My values
Creativity
Communication
Customer-Centricity
Collaboration
Problem Solving
Education
UNITEC
Digital Marketing & E-Commerce
2026
ITESM CCM
Marketing Specialization
2026
Universidad Intercontinental
Business Administration
2026
Certifications & Qualifications
Premio Nacional de Liderazgo - Los 100 hombres y mujeres más destacados en México
Cámara Nacional de la Mujer- Organización Salón de la Fama2024
Language(s) I speak
Spanish
Fluent
English
Fluent